MCV/DEVELOP News, events, research and jobs from the games industry
Activision has named Jonathan Fargher as its new head of UK PR. He starts his new role on October 7th. Fargher has worked at PlayStation for 14 years, most recently as senior UK PR Manager, and has helped launch every PlayStation console. Prior to Sony, he worked at Psygnosis, and …
Read More »The digital effect – Total War: Rome II was last week’s real No.1
Total War: Rome II would have been the UK’s real No.1 last week, if we counted digital sales, MCV can reveal. The strategy game was No.2 in the UK retail charts with over 32,000 units sold, narrowly missing out on the No.1 spot by just 200 copies. Yet if you …
Read More »Square Enix details new UK publishing team
Publisher Square Enix has promoted three long-term employees to new senior roles. Justin Gaffney is the firm’s new general manager of UK and Export. He has a 17-year career in the industry, following stints at Codemasters and Hasbro. He joined SCi Games as European sales manager before moving to Eidos …
Read More »Xbox: We wouldn’t trade places with anyone
Speaking to Xbox executives is akin to interviewing politicans. They are highly media trained, capable of spinning every answer into delivering their desired message.The senior staff at Microsoft have all studied that detailed PR dossier, to make sure they are all reading from the same hymn sheet. It can be …
Read More »The survival of 505 Games
I don’t think I’ve mentioned Cooking Mama once.” 45 minutes into our interview with Tim Woodley, head of global brand for 505 Games, and indeed he had not mentioned the franchise on which the publisher had made its name. It’s been two years of almost constant change for 505. It …
Read More »Acclaimed playwright gets video games column in new Observer publication
British playwright Lucy Prebble will write a monthly games column in a new publication by The Observer. Prebble, best known for plays Enron, The Effect and TV series Secret Diary of a Call Girl, will feature in the paper’s new tech magazine. Named Observer Tech Monthly, it will feature games …
Read More »Short reviews and video pay off for VideoGamer
Videogamer has smashed its traffic records last month thanks to major new editorial changes. The firm has ditched long reviews, instead focusing on shorter 300-word pieces, alongside in-depth features. It has also ramped up its video output. Since February, its YouTube subscribers have risen from 4,000 to 71,000. Return visits …
Read More »Nintendo: DS/2DS/3DS is "quite a simple proposition"
When 3DS launched, MCV visited High Street stores to talk 3DS with store staff, and we were disappointed by the results. Several of the men and women whose job it was to sell Nintendo’s new portable told us that the 3DS was just a DS with a 3D screen. Not …
Read More »2DS will be Nintendo’s biggest launch of the year
Forget PlayStation and Xbox. It’s Nintendo that is spending more money than anyone to win over a new generation of gamers. The platform holder told MCV that it will spend big on advertising 2DS to parents and kids this Christmas. 2DS was unveiled last week. It plays 3DS titles in …
Read More »2DS and Nintendo’s bid to win over the next-generation in the latest MCV
This week’s edition of MCV is rammed with 100 pages of insight on the games media, Nintendo 2DS and the world of Quality Assurance. Our full Games Media Awards finalists guide is inside, as is the latest news and thoughts from the journalists, publisher and ad agencies. We also speak …
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