MCV/DEVELOP News, events, research and jobs from the games industry
The man in charge of online marketing at PlayStation Europe has been named Green Man Gaming’s new marketing director. Darren Cairns worked at SCEE for six years, leading the publisher’s digital strategy for PlayStation and played a ‘instrumental’ role in the launch of PlayStation Network. He has over 15 years …
Read More »E3 PREVIEW: Still the greatest show on earth?
E3 is nearly upon us. But as the market transitions towards mobile and social, is it as relevant as it used to be? Rich Taylor of event organiser ESA tells Christopher Dring why E3 is stronger than ever… What’s changed about E3 this year? It is always evolving from year-to-year. …
Read More »Kerri West joins Namco
Former EA and PlayStation product manager Kerri West has joined Namco Bandai. West joins as senior product manager following a two year stint at SCEE. Prior to this, she worked at EA for over three years on The Sims. Namco Bandai marketing and PR director Lee Kirton said: Kerri brings …
Read More »Asia next as IGN widens global reach
IGN is preparing to launch in the Asia Pacific region, which will see the online firm have a presence in almost 40 markets. It follows the arrival of IGN Middle East last week, which was launched in partnership with T-Break Media. The Middle East is a massive opportunity for IGN …
Read More »Busy summer will give games retail the cold shoulder
It’s not just a lack of games that will hurt the market this summer – retailers fear the upcoming Jubilee, Euros and Olympics will keep customers away from the High Street. The Entertainment Retailer’s Association told MCV?that these events, combined with a lack of content, could make June and July …
Read More »ESA blasts back at the E3 critics
E3 organiser ESA has hit back at those who say the show has become irrelevant. Detractors have claimed the annual event is out-dated since its primary focus is on the struggling boxed games market. But the ESA says the appearance of Zynga and GREE at this year’s showcase is evidence …
Read More »FEATURE: Gunning for GAME
A battle is being fought on the High Street. GAME has closed 277 stores and its major rivals are scrambling to win its customers. Supermarkets and online giants are hoping to capitalise. Tesco’s bold ‘Home of Gaming’ press ad set out its belief last month that it has the specialist …
Read More »Spec Ops sponsors war movie marathon
2K is running a special war movie marathon at a Leicester Square cinema in support of its upcoming shooter, Spec Ops: The Line. The firm has teamed up with Digital Spy to let users vote for their favourite war films (from Saving Private Ryan to Apocalypse Now). The top four …
Read More »Moshi sequel will offer new take on the franchise
Developer Mind Candy has confirmed it is hard at work on the sequel to the record-breaking Moshi Monsters: Moshling Zoo. The firm says the next title will offer a ‘new take’ on the online kids phenomenon when it arrives this year. It follows news that Moshling Zoo has toppled Nintendo’s …
Read More »"This’ll be the best FIFA we’ve made"
‘Revolutionary’ new gameplay features will make this year’s FIFA the best in the series to-date, says EA. The game’s studio has implemented what it describes as ‘the deepest feature set in the history of the franchise’. These include an overhaul to the in-game dribbling, free kick and first-touch mechanics. And …
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