Tag Archives: christopher-dring

The Q4 marketing blitz revealed by MCV this morning follows a slow six months for new game releases – so maybe the industry will learn its lesson for 2012. Certainly, GAME thinks things would be better” if new releases were spread out across the year. It strikes me that there …

The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …

Online entertainment specialist Zavvi.com is the retail sponsor for Future’s GamesMaster Golden Joystick Awards. The firm is contributing over 1,000 worth of prizes and vouchers to accompany the retail sponsorship. We’re thrilled to be part of this year’s Golden Joystics Awards,” said Dominic Starkey, head of marketing at The Hut …

As of June this year, World of Warcraft had 11.1 million subscribers.Speak to any other MMO creator and they would bite your hand off for even a slice of that success. But to Blizzard, that number marks the game’s first decline in users since the title launched in 2005. Last …

NCsoft quite likes Europe. The Korean MMO giant has been making a lot of noise across the continent in recent months. In August it took to Gamescom to announce unique online adventure Wildstar, before revealing almost all the details for its anticipated Guild Wars sequel. And it gained a host …

It’s the post-FIFA blues this week, with unit sales falling 43 per cent to 887,494 and the market value plunging further, down 51 per cent to 26.3m week-on-week. It’s an expected drop, but was perhaps a little steeper than retail would have hoped – it’s a bigger drop than the …

PC giant Blizzard insists it needs traditional retail to help turn its games into global hits. The World of Warcraft studio generates most of its revenue from MMO subscriptions, and also sells its games – including StarCraft and the upcoming Diablo III – through its own digital service.But international VP …

Ubisoft, one of the world’s premier video game publishers is 25 years old, and MCV has put together a special magazine to celebrate. MCV subscribers received their copies of the magazine last week – but from today everyone can read the 24-page supplement online or download it via the MCV …

Namco Bandai and Cartoon Network will teach over 300,000 kids about the solar system with the help of hit cartoon character Ben 10. A full curriculum-mapped series of lesson plans are now available for teachers to use. They are based on Namco’s upcoming video game Ben 10: Galactic Racing, and …

Kinect was named Gadget of the year at this year’s T3 Gadget Awards. The Xbox 360 motion accessory also took home the Gaming Gadget of the year, in a ceremony that also saw Samung’s Galaxy S II beat the iPhone to the phone of the year prize. Another gaming winner …