MCV/DEVELOP News, events, research and jobs from the games industry
Sonic and Sega All-Stars Racing on Wii comes with an exclusive steering wheel peripheral. The accessory is already available from certain online retailers, including ShopTo, and features the game’s branding. Meanwhile, the publisher has announced that the Xbox 360 edition of Sonic and Sega All-Stars Racing will feature exclusive in-game …
Read More »Modern Warfare 2 is UK’s Christmas No.1
There’s been no Rage Against The Machine-style upset in the video game charts, as Modern Warfare 2 easily takes 2009’s Christmas No. 1 spot in the ELSPA GfK-ChartTrack Top 40. The record-breaking FPSwas the runaway favourite to take the Christmas crown, and betting agency Paddy Power even started paying out …
Read More »Marketing matters (Part Two)
In the second part of our roundtable with the UK video game industry’s leading marketers, we discuss falling print readership, the increase in cinema-goers, social networks and if marketing has a bigger impact on sales than review scores… How has the decline in print media affected your advertising decisions? Alex …
Read More »Marketing matters (Part One)
The world of video games marketing has changed drastically in 2009, with the fragmentation of TV, falling print readerships and the rise in social networks. In the first part of our roundtable with the UK most influential video game marketers, we discuss the economy and the changing-face of TV advertising. …
Read More »Green Day: Rock Band confirmed
A Green Day Rock Band game is coming, it was confirmed during the Spike TV VGAs. The game was rumoured earlier in the year, when lead singer Billie Joe Armstrong mentioned it on US rock radio station KROQ. A trailer was shown during the VGAs, which featured Armstrong, drummer Tre …
Read More »Batman: Arkham Asylum 2 revealed
A sequel to Batman: Arkham Asylum was teased during the Spike VGAs. No official title, release date or platforms were revealed, only the URL www.arkhamhasmoved.com. Developer Rocksteady also picked up a VGA for ‘Studio of the Year’. The original Batman: Arkham Aslyum was released in August to critical acclaim, and …
Read More »New True Crime in-bound
A new True Crime has been revealed during the Spike TV Vide Game Awards. The game looks to be set in Shanghai and is being developed by United Front Games. Players must take control of an undercover cop and attempt to take down the triad. Release date and platforms have …
Read More »Star Wars: Force Unleashed 2 announced
LucasArts has announced Star Wars: The Force Unleashed II for 2010. The sequel to the 2008 smash hit was revealed by Samuel L. Jackson during the Spike TV Video game Awards . The trailer featured Starkiller, the protagonist from the original game. Star Wars: The Force Unleashed was released on …
Read More »Yakuza 3 coming to the West
Sega has announced that Yakuza 3 will be released in Europe and the US in March 2010. The news follows repeat requests from fans to get the game released in Western territories, after it’s release in Japan saw it sell through half a million units. The game will feature English …
Read More »Sales slump at GAME
GAME Group’s sales have fallen 10.8 per cent for the 44 weeks to December 5th – despite strong sales of FIFA and Modern Warfare 2. Like-for-like sales were for the same period were down 15.1 per cent, while total UK sales were down 14.3 per cent. Meanwhile, for the 18 …
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