Tag Archives: comment

Zynga and MGM’s Words with Friends TV show is the ‘correct route’ for strengthening brand loyalty

karol severinpng Zynga and MGM's Words with Friends TV show is the 'correct route' for strengthening brand loyalty

Earlier this week, Zynga announced it was teaming up with MGM Television to create a new TV show based on the popular mobile hit Words with Friends. That might sound like a slightly strange concept for a TV show, but MIDiA Research’s Karol Severin has told MCV this is the …

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Analysts on Oculus’ rumoured $200 VR headset: ‘smart’ or a ‘loss leader’?

3 oculus touchpng Analysts on Oculus' rumoured $200 VR headset: 'smart' or a 'loss leader'?

Hot off the heels of Oculus’ temporary price cut to its Rift headset last week, a report surfaced on Friday that the company might also be preparing an even cheaper model of the Riftas a kind of budget successor. Currently code-named ‘Pacific’, the headset will allegedly bridge the gap between …

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The X Factor is back – how the Xbox One X will re-establish the Microsoft’s technical superiority

2 xbox one familyjpg The X Factor is back - how the Xbox One X will re-establish the Microsoft's technical superiority

Consoles are usually creations of compromise. They have to hit a certain price point, not be too large (or too noisy), provide future-proofed technology, and often include a range of other media features. The original Xbox One was simply stretched too thin. It was bulky, relatively underpowered and weighed down by …

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E3 2017: Ubisoft’s return to life with Starlink: Battle for Atlas

1 starlinkjpg E3 2017: Ubisoft's return to life with Starlink: Battle for Atlas

One the most unexpected announcements of this year’s E3 was undoubtedly Ubisoft’s ambitious new toys-to-life title. At a time when some have described the sector as being doomed, with only Lego Dimensions bucking that trend, it’s a very brave move to be launching a toys-to-life title. But with Starlink: Battle …

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Nintendo Switch title mix lays groundwork for its upcoming Online Service – MIDiA

4 karol severinpng Nintendo Switch title mix lays groundwork for its upcoming Online Service - MIDiA

MIDiA Research’s lead analyst for research on games and the mobile content economy Karol Severin shares his views on Nintendo’s recent game announcements and how they look set to prepare the platform holder for the launch of its Online Service. He can be reached @karel_kayo Nintendo made a number of game …

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E3 2017: Play time or story time?

1 e3 showfloorjpg E3 2017: Play time or story time?

Academic studies of video games have long pondered the relative merits of gameplay vs story, or ludology vs narratology as it’s often called. While we leave such critical musings to the experts, the debate has rarely been played out in such stark terms across the two primary platform holders’ showcases. …

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Stand and deliver – how and why publishers make us wait after E3

7 playstationjpg Stand and deliver - how and why publishers make us wait after E3

E3 press conferences were once littered with titles that wouldn’t see retailers’ shelves for years. But there looks to be a new sense of immediacy spreading across these events and the industry as a whole – and publishers are keen to point this out to consumers. Bethesda was a key …

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Doom, Fallout 4 and Skyrim VR will drive awareness, but Ubisoft still ‘go-to VR publisher’ – SuperData

1 fallout 4 vrjpg Doom, Fallout 4 and Skyrim VR will drive awareness, but Ubisoft still 'go-to VR publisher' - SuperData

Virtual reality was a major theme of Bethesda’s E3 announcements this year, with titles such as Skyrim, Doom and Fallout 4 all receiving the VR treatment by the end of the year. And it’s popular IPs like this that will drive VR awareness and adoption among consumers, according to research …

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Xbox One game sales to grow 17% to 70m in 2017, thanks to Xbox One X – FutureSource

1 xbox one familyjpg Xbox One game sales to grow 17% to 70m in 2017, thanks to Xbox One X - FutureSource

The global games software market is expected to exceed $100bn in 2017, according to a new report from Futuresource Consulting, with console game sales rising significantly toward the end of the year during Q4. The report estimates that over 20m physical Switch games will be sold this year, while Xbox …

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Rabbid fanbase – how Nintendo and Ubisoft’s Mario partnership gives Switch a tactical edge

2 miyamoto yvespng Rabbid fanbase - how Nintendo and Ubisoft's Mario partnership gives Switch a tactical edge

We knew it was coming, but somehow Ubisoft still managed to surprise us. No, we’re not talking about Beyond Good and Evil 2 (although let’s just pause for a moment and luxuriate in that tremendous trailer again); we’re talking about Mario+Rabbids: Kingdom Battle.  We’ll admit, even our resident Nintendo evangelist …

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