MCV/DEVELOP News, events, research and jobs from the games industry
"What is acceptable, appropriate and enjoyable can vastly vary depending on players’ cultural identity."
Read More »Opinion: How to achieve global gaming success with localisation
Fanatical: ‘Grey keys are hurting the games industry’
Retailer explains how grey keys are a major factor in driving down the price of a new game
Read More »PlayGiga: Why 5G plus cloud gaming is the next big opportunity
"According to Steam, 53 per cent of users don’t have PCs with the local processing power to run many of the latest games.”
Read More »SuperData: Microsoft’s Windows Mixed Reality headsets will outsell Oculus two-to-one in Q4
Yesterday, IHS Markit told MCV it expects Microsoft’s Windows Mixed Reality headsets will have a "slow start" when they launch later this month, but SuperData’s VP of research and strategy Stephanie Llamas predicts it will actually outsell both the Oculus Rift and HTC Vive this quarter. "Microsoft has a great shot at …
Read More »Microsoft’s Windows Mixed Reality headsets will have a ‘slow start’ – IHS Markit
Earlier this week, Microsoft announced its Windows Mixed Reality headsets would start shipping in the US from October 17th alongside its Windows 10 Fall Creators Update. But while the platform has some notable strengths, research firm IHS Markit predicts a "slow start" for the technology due to VR remaining a …
Read More »OPINION: The European Women in Games Conference 2017 paints a bright future for the industry
Women in Games CEO Marie-Claire Isaaman (pictured right) talks to MCV about the success of its recent European Women in Games Conference and how it paints a bright future for the industry. Our seventh annual conference earlier this month highlighted the key role women play in the European game industries as …
Read More »YouTube is ‘playing catch-up’ to Twitch’s partner programme, says Midia Research
After a successful period of testing, YouTube announced it was expanding its sponsorship programme last week, giving viewers the ability to purchase digital goods directly from creator channels and receive special perks in return for regular monthly payments toward the channel’s upkeep. It’s a move that’s very similar to recent …
Read More »Reconnect with the game industry’s brightest and boldest minds at Future Games Summit 2017
Hannah Tovey, conference manager at NewBay Media (pictured right), talks about what’s in store for this year’s Future Games Summit. Three months ago, as part of my role as conference manager here at NewBay Media, I was asked to research content for a gaming conference – namely the Future Games …
Read More »OPINION: Tinderbox on how film crossovers can help build your game’s audience
Dan Amos, head of new media at Tinderbox (pictured right), the digital division of leading global brand extension agency, Beanstalk, talks to MCV about how movie-game crossovers can help build audiences and aid brand extension. Last month, Game of Thrones fans might have been surprised to see Ed Sheeran in the …
Read More »Build stronger consumer relationships by supporting the growth of gaming entertainment, says new report
Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …
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