MCV/DEVELOP News, events, research and jobs from the games industry
MCV grills executive producer Joshua Howard about Microsoft Flight’s free-to-play model and why third-party publishers are not allowed to be a part of it, as the game launches today. Previously, publishers like Just Flight and First Class Simulations have produced paid-for expansions for Flight Simulator games, but the new free-to-play …
Read More »Hidden Chronicles peaks at 33.1m users
Zynga’s popular casual Facebook puzzler Hidden Chronicles has finally seen its growth slow to 33.1m monthly active users. The social network game has seen a massive increase in popularity since launching two months ago, and is still the third most popular title on Facebook, behind Zynga’s CityVille and Texas HoldEm …
Read More »Free-to-play Killzone 3 hits PSN today
The free standalone multiplayer version of Sony shooter Killzone 3 is available to download on PSN today, with a paid-for upgrade available. As revealed last week, users can download the standalone version of the PS3 game’s online mode, which includes all the original Killzone 3 maps, DLC levels and Guerrilla …
Read More »Mass Effect 3 pre-orders smash targets
EA’sspace-age campaign has already had an astronomical effect, with pre-orders placing ‘well ahead’ of where the publisher was at the same point with Mass Effect 2. The publisher has been sending weather balloons into space with copies of the new game and GPS devices attached to them.Consumers can track their …
Read More »Top ten games TV campaigns of 2011
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ’s uDraw. As 2011’s only major hardware release, it’s no surprise that Nintendo’s campaign for the 3DS was the largest of the year. Spreading the campaign across 22 weeks, however, meant …
Read More »Brand Map: Resident Evil
This 16-year-old series has had another success after Resident Evil: Revelations soared to the top of the European sales charts within a week of its launch. Let’s take a look at what gamers enjoy so much about the brand. We asked 6,775 users about Resident Evil, and of the 1,147 …
Read More »Software Sales Monitor: Market rises to £14m
THQ’s UFC Undisputed 3 helped the UK games retail market rise 10.2 per cent to generate 14m last week. There was also retail price activity on many boxed games. This caused a 14.8 per cent increase in overall unit sales which reached 615,298 during the week ending February 18th. EA’s …
Read More »FEATURE: Can we stop ‘suicidal’ games prices?
There’s no margin to be made on new releases anymore.” MCV hears this more and more from specialist stores every week. Once upon a time boxed games would be sold very close to their RRP on release day. But this hasn’t been the trend for years. Earlier this month we …
Read More »Gotham City Imposters tops XBLA sales chart
Warner Bros’ online shooter Gotham City Imposters became last week’s best-selling Xbox Live Arcade game. The multiplayer-focused Batman title reached the No.1 spot ahead of Pinball FX2, Warp, The Simpsons Arcade Game and Fruit Ninja Kinect. This is in terms of full versions purchased. Call of Duty: Modern Warfare 3 …
Read More »Zavvi introduces Rewardz loyalty scheme
Consumers who buy from Zavvi.com can now earn loyalty points, giving them money off future purchases. Zavvi has introduced a new Rewardz loyalty scheme, which offers customers points every time they buy a game or other item from the online store. For every 1 a consumer spends on Zavvi.com, they’ll …
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