GAME is urging UK consumers to vote for their favourite game of 2011 before March 13th by giving away a Star Wars Xbox. Gamers who vote at www.baftagameaward.com will be entered into a prize draw to win a Limited Edition Star Wars Xbox 360 console and Kinect accessory. The BAFTA …
Read More »Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …
Read More »Brand Map: 42% of Elder Scrolls gamers play on PC
The PC is the most popular platform of choice for Elder Scrolls consumers, with almost half opting for it over consoles. The fifth and most recent entry in the Elder Scrolls brand – Skyrim – was released in November 2011 to widespread critical and commercial success. This week we are …
Read More »Software Sales Monitor: Market drops to £12.1m
The steady drop in market value and unit sales continued last week, with UK games retail shifting nine per cent fewer games week-on-week. EA held the lion’s share of the market last week with nine games in the Top 40. The latest release in its long-running SSX snowboarding franchise finally …
Read More »Games distributor profiles
MCV takes a closer look at some of the leading video game suppliers, with an update on what each company has achieved over the past year. Koch Media Established: 1994Key goods: Games, DVDs, softwareStaff: 350Based: Basingstoke, HampshireKey territories: UK, Benelux, Nordic, Germany, Austria, Switzerland, Italy, France, Spain, Portugal, North AmericaContact: …
Read More »FEATURE: Games distribution special
You’d think distribution would be a less exciting part of the games industry, but you’d be wrong. As its life is so deeply rooted with physical retail, the sector faces just as many ups and downs as the High Street. If it’s not the threat of new competitors emerging and …
Read More »Who’s going to the MCV Awards?
More than 60 games industry firms have already signed up to attend this year’s MCV Awards on Thursday, April 19th. These range from publishers such as Activision Blizzard to distributors such as Gem, retailers like GAME and many more listed below. Here’s a selection of companies who have signed up …
Read More »Activision: Prototype 2 ‘owns’ April
Superhero action game Prototype 2 will prosper thanks to a quiet April,says Activision subsidiary Radical Entertainment. The title is probably the biggest name in a sparse month for retail. Developer Radical hopes it can sell over 4m units – double the original’s sales. We sold 2.1m copies of the first …
Read More »3DS gets budget titles
The Nintendo 3DS will get its first 19.99 RRP boxed game this summer. And publishers say titles with ‘satisfying, attractive price-points’ is just what the handheld needs. The first is Boulderdash-XL 3D – a 3DS version of the puzzler’s XBLA revamp. This 19.99 release is due in June, courtesy of …
Read More »Vevo music app launches on Xbox Live
Xbox 360 owners can now access music video application Vevo in the UK, US, Canada and Ireland. The service – which goes live today – lets users watch more than 45,000 music videos by 11,000 artists, from Kelly Clarkson to Tinie Tempah. They can also browse videos using Kinect’s voice …
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