Almost a third of all Diablo players are female, a new report shows. With 31 per cent of users female, this is close to the volume seen for the average game. The Blizzard RPG series also has more players in the 20-24 (both genders), 25-29 (males) and 30-34 (females) age …
Read More »UK games retail revenues drop to £14.1m
UK games retail generated 14.1m last week – a dip of 21.2 per cent from the 17.9m made during the week prior. Unit sales also dropped 11.2 per cent to 570,969 forthe week ending March 17th. EA continued its chart dominance last week with four games in the Top Five. …
Read More »PC downloads cross the tipping point in the UK
Digital downloads now represent more than half of all PC games sold in the UK and the US. Sony DADC, which powers the download services of over 25 retailers and publishers like Metaboli and EA, says this figure will only rise. The firm’s Matthew Hatton, who looks after sales for …
Read More »Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month. It’s part of a three-week TV campaign including 30-second and 20-second adverts running on a variety of channels. The first leg of the UEFA Champions League semi-finals will take place on April 17th …
Read More »VIDEO: Far Cry 3 pre-order DLC revealed
Consumers who pre-order Far Cry 3 will get two extra missions and a weapon, Ubisoft has revealed in a new game trailer. The Far Cry 3: Lost Expeditions Edition will include two exclusive single-player levels – Forgotten Experiment and Ignition in the Deep – promising an ‘additional 40 minutes of …
Read More »Italy and Turkey added to Gamescom press tour
A Gamescom press roadshow will head to eight countries this year to promote the trade and consumer event in August. Italy and Turkey are the newest additions to the 2012 tour, which will consist of press conferences and background discussions with members of the media, trade associations, exhibitors, sales organisations …
Read More »Ken Levine upset over Mass Effect 3 ending saga
Irrational founder Ken Levine says users calling for a revised Mass Effect 3 ending saddens him because they’d be left disappointed”. The BioShock creator was talking at the opening of a new US exhibit The Art of Video Games, reports The Verge. "I think this is an important moment," he …
Read More »TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers’. This chart below demonstrates how deep Apple’s TV footprint is, fuelling high demand for iOS products. The extent of Apple’s TV advertising has resulted in …
Read More »UK games retail generated £17.9m last week
The UK games retail market rallied last week thanks to the release of EA’s Mass Effect 3 and Capcom’s Street Fighter X Tekken. The pair helped break a two-week decline, generating a 47.9 per cent increase in market value to 17.9m. Unit sales rose 27.2 per cent. However, the market …
Read More »Why FIFA Street isn’t part of $100m Ultimate Team boom
EA’s FIFA Street is on store shelves as of today but it doesn’t include the lucrative online Ultimate Team mode. When asked by MCV why this was the case, FIFA Street’s creative director Gary Paterson said: We did think about Ultimate Team. It was something that we considered but we …
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