MCV/DEVELOP News, events, research and jobs from the games industry
UK firm PQube will distribute motocross rally racer MUD in the UK on behalf of Black Bean. MUD – FIM Motocross World Championship is due to be released during Q2 on Xbox 360, PS3 and PC. It’s been developed by Milestone, the studio responsible for the SBK and WRC racing …
Read More »Namco conjures up £500k The Witcher 2 campaign
The Witcher 2 will launch on 360 with the help of a 500,000 marketing push. Ads will run in games magazines including double-page spreads and four-page inserts up to mid-May, as well as a flipper cover and first review in OXM. An online campaign will include homepage takeovers and banners …
Read More »Kinect Rush cinema ads to reach 1.3m people
Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure. The 360 title is being backed by cinema ads that will reach 1.3m people, plus there’ll be postcards in foyers. Further activity has been booked on TV channels, …
Read More »Sony pulls latest PS Vita firmware update
Sony has removed the new software update for PlayStation Vita temporarily due to a technical hitch. PS Vita owners who already downloaded the patch before it was removed will be able to continue using the handheld as normal. Sony says it will notify customers once the latest system software update …
Read More »Notch reveals new sci-fi game 0x10c
Minecraft creator Markus ‘Notch’ Persson is working on a futuristic space game which could feature a monthly subscription. The title, known as 0x10c, is set in the future of a parallel universe where the space race never ended. Five humans are put into a deep sleep cell in 1988 and …
Read More »GAME shares delisted from London Stock Exchange
The Financial Services Authority has delisted shares of GAME from the stock market this morning. The news comes after the retailer requested its complete removal from the London Stock Exchange yesterday. GAME Group securities have been cancelled from trading on the London Stock Exchange as well as two other investment …
Read More »WRC 3 races to retail this October
Black Bean Games’ rally racer WRC 3 will hit UK shelves this October on PC, consoles and PS Vita. It’s the latest official game of the 2012 FIA World Rally Championship and has once again been developed by Milestone. The title has a new graphics and game engine, as well …
Read More »Top Ten games TV campaigns: 2011 vs 2012
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th. This week we look at how the biggest campaigns of 2012 so far compare to 2011’s. The combined number of TVRs in the Top Ten is currently …
Read More »Brand Map: 65% of SingStar players are female
A 65 per cent majority of the total gaming hours logged in SingStar are made up by females, compared to a share of 28 per cent for the average game. With a little bit of something for every musical taste, SingStar has remained a popular party series from its 2004 …
Read More »The Witcher: The Musical hits London’s West End
Namco Bandai will bring hit RPG franchise The Witcher to theatres this year in the form of a new musical stage show. The Witcher: A Temerian Story hasbeen described by the publisher as ‘the West End’s most constroversial musical ever’, and will show at the Duchess Theatre in London’s West …
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