MCV/DEVELOP News, events, research and jobs from the games industry
Gamers will be able to download a five-game pack for charity this month – and pay what they like for it. Known as the Little Big Bunch, the collection of games comes from leading independent studios in the UK such as Mode 7, Just Add Water and Curve Studios. The …
Read More »FEATURE: Ubisoft’s digital dream
In the space of three years, Ubisoft has acquired five online game development studios and seen digital sales soar. In the first half of its 2011/2012 financial year, Ubisoft’s online revenues rose 85 per cent year-on-year to €30m, representing 12 per cent of its overall sales. Digital accounted for just …
Read More »OnLive microconsole heads to retail this year
GAME is set to sell the OnLive microconsole in-store in time for Christmas. Others retailers should begin selling the device in 2012. It’s part of a partnership between the US cloud gaming firm and the retailer. OnLive’s microconsole will also arrive in GAME stores first. Other retailers will be able …
Read More »APPLE APP CHARTS: Angry Chickens beats Angry Birds
Digital Minds’ Angry Chickens has become the best-selling iPhone game this week, according to the latest charts from Apple. The title beat rival Angry Birds Seasons which had to settle for No.3. Angry Chickens made it to No.2 behind WhatsApp Messenger. Chess was the best-selling iPad app this week ahead …
Read More »OG wins court battle
A Californian court has blocked Ubisoft’s request for a temporary restraining order on Get Up and Dance. OG International’s dance title was allowed to go on sale as usual in the US. Its UK release was unaffected. Ubisoft claimed Get Up and Dance uses avatars and instructors that look ‘nearly …
Read More »2012 push for Zumba sequel
Zumba Fitness 2 will receive a big post-release push to ensure the title sells strongly in the New Year. The Wii fitness game from 505 has already received a splash of marketing activity. An X Factor TV ad in late October announced the sequel’s release, while TV spots have been …
Read More »GAME nabs £130 Old Republic exclusive
Retailer GAME will exclusively sell the Star Wars: The Old Republic Collector’s Edition. The PC?MMO’s 129.99?special SKU includes a statue, map, metal case, journal, soundtrack CD and extra in-game content. Although EA previously listed GAME, Gamestation, Amazon, Play.com, Zavvi and ShopTo online as retailers stocking the Collector’s Edition, the listings …
Read More »Asda introduces £98 HD TV
UK supermarket chain Asda is selling a 19-inch HD-ready TV for under 100 this Christmas. The Luxor TV also comes with built-in Freeview giving buyers access to 50 channels and 24 radio stations.It’s the latest deal from Asda following its 40 Blu-ray player it promoted last month. Asda is also …
Read More »Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …
Read More »Resident Evil stunt attracts half a million players
A specialist Resident Evil ‘alternative reality’ game has already drawn in half a million players as momentum builds for 2012 title Raccoon City. The marketing campaign kicked off on Wednesday, August 31st. Capcom hired creative agency SJS to design and implement the Inserted Evil alternative reality game. Players visited www.insertedevil.com …
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