MCV/DEVELOP News, events, research and jobs from the games industry
Hang on, don’t discount promotions "cheapen intellectual property"? 18 games have gone on sale on EA’s Origin network, with prices in some cases being cut by very nearly 90 per cent. The leading offer sees Dragon Age: Origins cut to just 5. It normally sells for 40. Other games cut …
Read More »EA Origin’s first year "a huge success"
A year after EA first unleashed its digital download service Origin, the company’s senior VP of global e-commerce David DeMartini has christened its first 12 months as a huge success”. When you consider where we started from, which we kind of say was a standing start, we’ve got 12m downloads …
Read More »EA aware of fans’ Dead Space 3 concerns
We definitely do not want to piss off our fans by taking [Dead Space 3] too far from horror." That’s according to EA Labels president Frank Gibeau, who has admitted to CVG that the publisher is aware of the less-than-ideal reception its E3 Dead Space 3 trailer received from the …
Read More »EA’s Intat: "Gamescom is a pillar for our industry"
Electronic Arts says it will be out ‘in force’ at Gamescom this August. Less than 24 hours after Microsoft confirmed it wouldn’t be attending the German trade show or the Tokyo Game Show, EA has issued a confident statement underlining the importance of Gamescom. And it has confirmed it will …
Read More »Mass Effect 3 ending complaints rejected by ASA
'We considered that most consumers would realise there would be a finite number of possible outcomes'
Read More »ASA rejects Mass Effect 3 ending complaints
Advertising regulator the ASA has rejected complaints claiming that EA mis-sold Mass Effect 3 by deceiving players about the extent to which they could alter the game’s ending. EA’s ad for the trilogy-ending RPG stated that the decisions you make completely shape your experience and outcome”. However, the game’s release …
Read More »Mass Effect 3 DLC details leak
A Reddit tipster has seemingly leaked the first details of Mass Effect 3’s ending-altering DLC. User dertemp6698, who Kotaku credits as trustworthy owing to previous accurate leaks, published the following press blurb for the content: An expanded ending for Mass Effect 3. Additional scenes and an extended epilogue reveal the …
Read More »E3 2012: Did you miss anything?
E3 has closed its doors, but don’t panic – everything you need to know about this year’s video games extravaganza is right here on MCVuk.com. Throughout the past week our teams at home and on the show floor in Los Angeles – not to mention our international crews at MCVpacific.com, …
Read More »THQ: UFC Undisputed 3 sold 1.4m units, needed 2m to break even
THQ has revealed that the latest in its recently sold UFC franchise had failed to break even. Gamasutra reports the publisher spoke to Wedbush Securities analyst Michael Pachter, revealing that two million units sold for UFC Undisputed 3 would have been the break-even point. The title has moved over 1.4m …
Read More »E3 2012: EA’s new IP vision for next-gen
Giving up on new IP can mean your studio 'dies' creatively, claims Frank Gibeau
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