Tag Archives: EA

Need for Speed reviews impress

The first reviews for EA’s Need for Speed: Hot Pursuit are live, and it looks as if the publisher and developer Criterion has a big hit on its hands. At the time of writing the (PS3 version of the) game is averaging a very impressive 92 per cent on Metacritic. …

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LGC 2010: Old Republic will never be profitable

Speaking to the audience at last night London Games Conference, Bigpoint CEO Heiko Hubertz has warned that upcoming high-profile MMO Star Wars: The Old Republic will never produce a profit for either publisher EA or developer BioWare. If you look at Star Wars from EA and BioWare, they estimated a …

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Free-to-play Battlefield revealed

As was confirmed yesterday, EA has revealed a brand new free-to-play iteration of its Battlefield franchise. Unlike the existing Battlefield Heroes, which was a third person title with cartoon cel-shaded graphics, this new game sticks more rigidly to the current Battlefield formula. Though expect it to retain Heroes’ premium in-game …

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New Battlefield incoming

EA will tomorrow announce a brand new game in the Battlefield series, it has been confirmed. The news comes courtesy of Ben Cousins of EA business unit Easy Studios who has been at EA’s ongoing O2 showcase in London. Little is known of the title at the moment, though Cousins …

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Spend it like Beckham

EA UK has spent over 3m on its David Beckham-fronted Sports Active 2 ad push. And that number doesn’t include the fee paid to the England football superstar. EA hopes that Becks can help its big budget fitness title become the must-own workout product this Christmas. The first TV ad …

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