MCV/DEVELOP News, events, research and jobs from the games industry
Publisher EA has kicked off its Tokyo Game Show keynote by announcing a brand new family title for the 3DS – My Garden. It will be published on the EA Play label and is scheduled to be a launch title for the hardware, though EA didn’t offer any hints as …
Read More »EA: People accept our online pay-wall
Scheme to fight pre-owned losses not unpopular, firm says
Read More »Suda 51s EA title named
EA will at its Tokyo Games Show conference this morning lift the lid off its new project in conjunction with Killer 7 and No More Heroes developer Goichi Suda – and it’s called Shadow of the Damned. 1UP reports that the game will see players starring as a motorcycle riding …
Read More »FIFA and PES demos tomorrow
Konami has confirmed that the Pro Evolution Soccer 2011 demo will be released on multiple platforms tomorrow – the same day as EA releases its first public FIFA 11 taster. Great news,” UK PES team leader Jon Murphy revealed on Twitter. Xbox 360 demo confirmed for the 15th September alongside …
Read More »Study backs in-game ad effectiveness
A study by The Nielsen Company – which was commissioned by EA – claims that a recent Gatorade promotion run in conjunction with EA Sports saw an average increase in household spend on the product of 24 per cent. The report isolated households that had purchased either NHL 09/10, NBA …
Read More »NPD: 360 and Madden triumph in August
US mega franchise Madden is unsurprisingly the biggest seller in the US last month. According to NPD, Over 1.8m copies of the American football title has been sold across PS3 and Xbox 360, a growth of almost six per cent compared to 2009. "Madden NFL 2011 once again made August …
Read More »Need For Speed World tops 1m users
More than one million users are playing EA’s Need For Speed World. The online-only racer went live in late July and attracted racing fans with a new MMO-style take on the Need For Speed series. EA is celebrating the game’s accomplishment by opening its content to all players. As of …
Read More »PopCap sees â??dot-com bustâ?? in the rise of social
â??Sense of panicâ?? from publishers trying to buy into a sector of ever-limiting space to grow, says experienced dev
Read More »Multi-SKU strategy boosts FIFA brand
The flood of FIFA games released this year means FIFA 11 could attract the largest audience in the series’ history. In addition to strong sales of FIFA 10, the brand has benefited from the release of 2010 FIFA World Cup South Africa, Facebook game FIFA Superstars and the PC-only FIFA Online. …
Read More »EA backs Wayne Rooney
Video games publisher EA says that Manchester United and England football star Wayne Rooney will continue to represent the EA Sports brand. The Sunday Mirror claimed yesterday that the sportsman, who is the cover star of the UK version of FIFA 11, had a string of encounters with a prostitute …
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