MCV/DEVELOP News, events, research and jobs from the games industry
It might take a year or two to accomplish, but EA is intent on knocking Call of Duty from its perch. EA Europe SVP Jens Uwe Intat has told MCV that the firm wants the resurgent Medal of Honor to outgun Activision’s powerhouse series. The first Medal of Honor in three …
Read More »Unity inks three-year deal with EA
Strategic partnership will see publishing giant use Unity engine across multiple franchises and formats
Read More »Becks to boost EAs fitness dream
EA wants to turn Sports Active 2 into a major global fitness sensation – and has David Beckham on board to achieve that goal. The publisher has told MCV that it is broadening the franchise’s reach by launching the title on multiple platforms and combining it with a marketing campaign …
Read More »EA takes blame for NFS decline
Speaking to an audience at the Bank of America Merrill Lynch 2010 Media, Communications & Entertainment Conference, EA boss John Riccitiello has outlined EA’s role in the critical decline of Need for Speed – but also asserted that the series is once again in pole position. If you went back …
Read More »Interview: EA Bright Light’s Gary Napper
EA Bright Light speak to us about their upcoming sci-fi action game Spare Parts
Read More »Full-length FIFA 11 TV ad debuts
EA has lifted the lid on its feature TV spot for this year’s FIFA 11, which debuted during yesterday’s high-energy match between Manchester United and Liverpool. A big-money TV reveal has become somewhat of a tradition for EA, and this year’s effort carries on that spirit with a host of …
Read More »Big names headline London Games Conference
Luminaries from some of the most innovative and important companies in the games market have been confirmed for the London Games Conference on Thursday, November 4th. The event, which takes place at BAFTA, Piccadilly, will examine the challenges in an industry that is being driven more than ever before by …
Read More »Game changers: Unity
Nicholas Francis on Unity's future plans in an evolving industry
Read More »Consumers positive about Online Pass
EA has claimed that it hasn’t experienced any sort of backlash from consumers as a result of introducing its Online Pass in titles such as Tiger Woods PGA Tour 11 and the upcoming FIFA 11. In fact, the publisher has gone so far as to say that gamers are positive …
Read More »EA prepares for the rise of Android
Publisher thinks Google's mobile app market will drive growth
Read More »