MCV/DEVELOP News, events, research and jobs from the games industry
Browser gaming site to help developers promote and monetise free-to-play games
Read More »Ed Fries: Consoles can’t ignore Apple model
Sony, Nintendo and Microsoft must respond to the free-to-play model, says Ouya adviser
Read More »Crytek shooter Warface garners 5m users in Russia
Free-to-play title set to be released in North America and Western Europe 'in the near future'
Read More »Crytek’s Warface hits 5m registered users
Free-to-play FPS Warface is seemingly doing the business for Crytek in Russia. The studio has announced that the game has now reached 5m registered players in the territory. The news comes in the same week as the shooter received the Best Online Game accolade in Russia’s Runet Awards. Reaching the …
Read More »‘We’ll never spend any money on advertising Hawken’
The publisher of upcoming free-to-play game Hawken has vowed never to spend any money on advertising. Instead, the firm is splashing out on movies, novels, a web series, graphic novels and other ‘transmedia’ products to generate hype for its new first person shooter. That was the subject of Mark Long’s …
Read More »Decker: Less than 20% of F2P users typically pay
LGC12: Customers that spend $1 are three times more likely to spend extra money
Read More »EA: 70% of free-to-play gamers give up after a day
Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …
Read More »70% of free-to-play users leave after first day
LGC12: EA Play4Free VP Sean Decker shares his secrets and advice for being an F2P success
Read More »Harrison: I used to envy Xbox Live
LGC12: Former SCE Worldwide Studios boss and current Xbox man also details the future of 'New London Studio'
Read More »Big Fish hires massive F2P push, new hire Chris Williams to head
PlayFirst’s Chris Williams has been hired by Big Fish to head its new push into the free-to-play market. Williams becomes the company’s VP and GM of free-to-play. The company says that it is set to transform its free-to-play initiative from an emerging business to a hyper-growth business” in 2013. It …
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