Tag Archives: GAME

GAME enters CD market

The latest albums from the Black Eyed Peas, Cheryl Cole and Susan Boyle can now be bought at GAME stores. The retail chain has begun stocking Top 20 CDs as Christmas stocking filler items, with the range currently found in 200 outlets in the UK and also at GAME.co.uk. The …

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Ladbrokes tipping MW2 for Xmas no.1

With fellow bookie Paddy Power having already paid out on what it believes is Call of Duty: Modern Warfare 2’s victory in this year’s battle for the Christmas number one crown, Ladbrokes has now added that Activision’s shooter is almost certain to win the battle. Call of Duty: Modern Warfare …

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Retailers slash £50 off Xbox 360

With the clock ticking on the rapid approach to Christmas retailers are stepping up their efforts to capture as much consumer spend as they can before the festive spend dries up – and Xbox 360 hardware is the latest to get the discount treatment. Both GAME and HMV are currently …

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Sega prepares Olympic marketing campaign

Sega will focus its marketing efforts for Vancouver 2010: The Official Video Game of the Olympic Winter Games around the real-world event for maximum impact. The publisher is working hard to ensure the title lives up to the performance of its predecessor, which was met with impressive sales when released …

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Activision signs Zhu Zhu Pets

The first game based on popular kids brand Zhu Zhu Pets will be released on DS in spring 2010 thanks to a new agreement between publisher Activision, GameMill Publishing and licence holder Cepia LLC. Black Lantern Studios is currently handling development duties. Zhu Zhu Pets success in 2009 speaks for …

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Digital guru in at GAME

Former Metaboli director Paul Howes has joined GAME to head up its push into digital. Howes is recruited from download specialists Metaboli, where he held the role of business director for Northern Europe for almost four years. Prior to joining Metaboli he worked as UK general manager for Mindscape and …

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New Transformers game rolls out

The latest issue of US games mag Game Informer has revealed that Activision will next year release a brand new game based on the cherished kids’ franchise Transformers. While the series’ recent Hollywood rebirth has brought with it two commercially successful video games, you have to go all the way …

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JAPAN: No Russian edited in MW2

Ahead of its release in the territory tomorrow, it has been revealed that the notorious ‘No Russian’ airport massacre level in Call of Duty: Modern Warfare 2 has been edited for the Japanese release, according to Kotaku. Whilst the level is still included in the release, players will now automatically …

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GAME details Xmas marketing assault

Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains. For its Gamestation brand, the group has booked consumer print, TV and national press advertising, with the tagline: ‘Talk to the gamers’. The TV advertisement will feature a mixture of 30 and …

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Sales slump at GAME

GAME Group’s sales have fallen 10.8 per cent for the 44 weeks to December 5th – despite strong sales of FIFA and Modern Warfare 2. Like-for-like sales were for the same period were down 15.1 per cent, while total UK sales were down 14.3 per cent. Meanwhile, for the 18 …

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