MCV/DEVELOP News, events, research and jobs from the games industry
New German games expo Gamescom welcomed 240,000 visitors through its doors last week, with its success leading to organisers Koelnmesse to hail it as the world’s largest games trade event. In total 458 companies exhibited at the show, representing 31 different countries. This, according to Koelnmesse, makes Gamescom the world’s …
Read More »Sainsburys in console marketing blitz
Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas. Speaking during the firm’s entertainment conference last week, games manager Gurdeep Hunjan revealed Sainsbury’s games strategy for Christmas 2009 and beyond – which it believes will help it claim five …
Read More »Nintendo topples Mattel in toy market
Whilst we’re all aware of Nintendo’s lofty achievements in the video games sector, the Japanese gaming specialist is making major progress in other industries too and has now been named the leader of the global toys and games market. A new report from CompaniesAndMarkets, as spotted by Spong, claims: Video …
Read More »THQ picks up Games Workshop title
THQ is to publish Focus Home Interactive’s fantasy-themed football strategy game Blood Bowl on September 18th. The game is based on a tabletop board game created by Games Workshop, which sells Warhammer products. It mixes turn-based strategy with football, pitting teams of fantasy creatures, such as orcs and goblins, against …
Read More »New CGM team for GameOn
The team behind GameOn has formed a new digital media unit ahead of the event’s November debut. Under the name Creative Games Media (CGM), the new team incorporates online, video and events planning and is a division of Creative Ventures Group. The business manages X-League TV and several web properties, …
Read More »505 prepares first worldwide release
Publisher 505 is set to launch IL-2 Sturmovik: Birds Of Prey worldwide – the firm’s first global release. The World War II flight sim is the first title from the publisher to hits shelves either side of the Atlantic almost simultaneously, launching in Europe on September 4th and the US …
Read More »Usain Bolt shuns Berlin for gaming
Forget the idea that all gamers are overweight and unfit – the fastest man in the world likes nothing more than staying indoors and playing video games, it has been revealed. Speaking to BBC Radio5 Live ahead of the 200m final at the World Athletics Championship in Berlin tomorrow, Bolt …
Read More »Lewis: Pricing spectrum will broaden
As the industry continues to debate the rising price of software RRPs, Xbox EMEA vice president Chris Lewis has urged the trade to be ready for ‘a broader spectrum of pricing’ as the industry grows. As the industry matures then we start to see a broader spectrum of pricing and …
Read More »505 and Warner Bros back GMAs
505 Games and Warner Bros Interactive Entertainment have become the latest big name publishers to back the GMAs. 505 is Silver Sponsor and is hosting a drinks reception at the event to highlight new flight sim IL-2 Sturmovik: Birds of Prey. Marketing director Alison Mitchell said: It was great to …
Read More »NPD: July games market down 29%
July proved another tough month for video games retailers in North America, with the overall value of the market declining 29 per cent year-on-year with a total value of $1.19bn. Hardware sales were hardest hit, falling 37 per cent to $281m. Software sales also declined – a 26 per cent …
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