MCV/DEVELOP News, events, research and jobs from the games industry
A new report from NPD has claimed that four out of ten gamers who have played a freemium game have gone on to make an in-game purchase. The organisation also found that females are significantly more likely” than males to play freemium titles, but on the flip side are less …
Read More »Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years. The lines represent TV activity, benchmarked against 2008. The bars represent the year-on-year percentage change in activity (2012 vs 2011).The analysis does not make …
Read More »OnLive PlayPack hits 200 games
Streaming games service provider OnLive has announced the addition of the 200th game to its subscription based PlayPack offer. The company is also hosting what it calls the ‘PlayPack 200′ event, which promises 200 hours of events for customers and kicks off from 5pm tonight. Anyone who signs up for …
Read More »Games boss Martin Baxter leaves HMV
HMV’s games category manager Martin Baxter is to leave the retailer, MCV can reveal. He departs to pursue new opportunities outside of the business” with his last day being on April 20th. He joined the company in 2008. HMV is in the process of recruiting a replacement. "I’m going to …
Read More »Games suffer Ivor Novello Awards snub
Organisers for the Ivor Novello Awards have abandoned its excellence in games audio prize The British Academy of Songwriters, Composers and Authors (BASCA), which operates the event, said that after much consideration it has been decided not to present the Best Original Video Games Score category at the 2012 ceremony”. …
Read More »Familiar names plot Indian games push
The games industry’s biggest names are currently plotting a path into one of the fastest growing regions in the world of modern gaming. Key distributors in India include Milestone Interactive (who handlefirst party PlayStation games, EA, Namco Bandai and Capcom), E-Xpress Interactive (Ubisoft, Sega, THQ, Bethesda, Square-Enix, Warner Bros, Take-Two …
Read More »Is Tesco the home of game advertising?
We compare last year’s TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s. After GAME?entered administration, competition began in earnest to claim a portion of its market share.Perhaps boldest of the new ‘pretenders’ was Tesco, with its claim to be ‘The Home of Gaming’. But has its previous …
Read More »Huge growth predicted for Indian games industry
The Indian games industry is expected to grow by 38 per cent to Rs 18 billion ($359m) in 2012 and to a staggering Rs 46 billion ($917m) by 2016. Console gaming was the biggest revenue earner in 2011, accounting for 55 per cent of the market.But this does not include …
Read More »UK games retail makes £14.6m
Kinect Star Wars helped the UK games retail market get back on track last week, which generated over 2m more than it did the prior week. The title pipped FIFA Street to the No.1 spot and became the first Kinect-required game to top the charts. It wasn’t just a handful …
Read More »Ubisoft preparing for ‘digital first’ consoles
Speculation is rife that the next generation of consoles will be focused on download titles, and Ubisoft says it is laying the groundwork now for a new digital strategy to match. When asked about the rise of simultaneous boxed product and download releases, the publisher’s VP of digital Chris Early …
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