Echoing the thoughts an arguments that have many times been the centre of near-furious debate at the Intent Media office, Silicon Knights boss Denis Dyack has argued that pre-owned is damaging the games industry. I would argue that used games actually increase the cost of games," he told GamesIndustry. "There …
Read More »Entertainment overtakes gaming in Xbox 360 usage
US Xbox 360 owners are now spending more time using Xbox 360’s multimedia functions than they are gaming. It’s the realisation of a long-term goal for Microsoft, which has spent huge amounts of time and money to try and position its device not just as a games console but also …
Read More »FEATURE: Marketing digital games
Retail naysayers would have you believe the good ship ‘boxed product’ is sinking, and salvation lies in the new world of digital games. But this strange land has perils of its own. It is a realm of different rules and unfamiliar seasons, where developers become publishers and publishers become retailers. …
Read More »UK games retail revenues drop to £14.1m
UK games retail generated 14.1m last week – a dip of 21.2 per cent from the 17.9m made during the week prior. Unit sales also dropped 11.2 per cent to 570,969 forthe week ending March 17th. EA continued its chart dominance last week with four games in the Top Five. …
Read More »Average software price up 5.4%
The average price of video games last year was 25.63. That’s an increase of 5.4 per cent year-on-year. In 2010, the average cost of games was 24.32.Specialists, generalists and indies increased prices the most, up 7.1 per centfor an average selling price of 27.01. Supermarket game prices were up 6.5 …
Read More »TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers’. This chart below demonstrates how deep Apple’s TV footprint is, fuelling high demand for iOS products. The extent of Apple’s TV advertising has resulted in …
Read More »New NeoGeo X handheld console confirmed
The rumoured NeoGeo portable is real and will launch in Q2 2012. UPDATED: New picture and revised game list. Video game accessories and retro console specialist Blaze has struck a deal with Japan’s SNK Playmore and US distributor Tommo to bring the NeoGeo X handheld console to market. It will …
Read More »Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …
Read More »Software Sales Monitor: Market drops to £12.1m
The steady drop in market value and unit sales continued last week, with UK games retail shifting nine per cent fewer games week-on-week. EA held the lion’s share of the market last week with nine games in the Top 40. The latest release in its long-running SSX snowboarding franchise finally …
Read More »Games distributor profiles
MCV takes a closer look at some of the leading video game suppliers, with an update on what each company has achieved over the past year. Koch Media Established: 1994Key goods: Games, DVDs, softwareStaff: 350Based: Basingstoke, HampshireKey territories: UK, Benelux, Nordic, Germany, Austria, Switzerland, Italy, France, Spain, Portugal, North AmericaContact: …
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