Publisher Ubisoft hopes to grab a hefty chunk of PS Vita’s software sales with five launch games. The firm has dominated the third-party line-up for several hardware launches including 3DS and Kinect. Its five Vita launch titles – the most from any third-party – are Dungeon Hunter Alliance, Rayman Origins, …
Read More »Top five kids gaming sites’ share of TV ad market
Children’s social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month. From January 1st to 22nd 2011 there were just two of these sites advertising on UK TV, Moshi Monsters and Fight My Monster.These accounted for 5.9 per cent, …
Read More »HMV: ‘We’d still be No.1 if not for games’
HMV says a report claiming Amazon is now the UK’s No.1 entertainment retailer is misleading”, as it takes game sales into account. Kantar Worldpanel said Amazon overtook HMV as the UK’s biggest entertainment retailer in the three months ending December 25th. This is in terms of boxed films, games and …
Read More »India games chain to open 150 stores
An Indian games retailer hopes to have over 150 outlets in operation by 2015. Games The Shop, which currently has seven stores, also says it has the potential to expand its chain globally. India is a vast country – it has a scope for much more than 150 stores,” Games …
Read More »The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II. TV ads will run on Channel 4, Channel 5 and other satellite stations with sponsorships running on both SyFy and Horror Channel. The firm tells MCV there will be a ‘large-scale …
Read More »Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment. We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year. It also puts it well ahead of …
Read More »Take-Two enthusiasm points to GTA V Xmas release
Take-Two reckons its financial 2013 will be one of its ‘best year ever’, hinting at a Christmas release for Grand Theft Auto V. The parent of GTA publisher Rockstar Games has just reported a drop in profits for its fiscal Q3 ending December 31st, but is confident its next financial …
Read More »Software Sales Monitor: Market generates £12.1m
The UK games retail market remained steady with 12.1m generated from video game sales – the same as the week prior. Unit sales rose marginally with 571,229 games sold. But with little new releases on the shelves, there wasn’t enough to give the market a much-needed kick. EA’s FIFA 12 …
Read More »Disney acquires majority stake in UTV
The Walt Disney Company has obtained a controlling stake in UTV including the media firm’s games publishing arm UTV Ignition. Disney will be complete the acquisition shortly via a delisting action which will see UTV’s shares removed from local stock exchanges. It will start this process from February 6th, according …
Read More »Bigpoint hits 250m-player milestone
More than 250m users have signed up for Bigpoint’s free-to-play PC browser games in the ten years it has been producing them. The online games giant now has over 1,000 game portals across social networks and media sites. Plus, a quarter of a million new players are drawn to its …
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