Reports from the US say Hasbro is in early-stage buy-out talks with a private equity firm. Financial scuttlebutt says the firm is in talks with Providence Equity Partners to take the company private in a leveraged buy-out – a way for private equity firms to finance large acquisitions through debt, …
Read More »Hasbro affirms gaming aspirations
Hasbro has announced that it has more than a dozen games in development and scheduled to launch worldwide in the second half of this year through its deals with Electronic Arts and Activision. The latest wave of titles from EA will further expand its portfolio of Hasbro-inspired digital games that …
Read More »Eutechnyx hires industry veteran
Former EA, Papyrus and Hasbro man Ed Martin assumes executive VP of North America role
Read More »EA and Hasbro shift 8 million games
Electronic Arts has announced that its Hasbro-branded titles have racked up global sales of more than eight million units within the last year. The publisher has launched 20 different Hasbro brands across 18 major platforms since the two firms formed a strategic alliance back in August 2007, including consoles – …
Read More »Risk to invade XBLA
Due for release some time in early 2010, the game includes outlandish factions, a unique art style, new gameplay twists and off-beat humour”. It is being geared both towards fans of the game and newcomers to the IP. Development is being handled by Stainless Games whose prior titles include controversial …
Read More »Hasbro to sue Atari
Toy maker Hasbro is to sue publisher Atari following claims that the video game company violated its licensing agreement for Hasbro’s Dungeons & Dragons game series. Hasbro said Atari may have violated its licensing agreement when it sold its European business distribution arm to Japanese game maker Namco Bandi in …
Read More »EA confirms G.I. Joe movie tie-in
Publisher EA is to publish the official multiplatform game tie-in for Paramount’s upcoming G.I. Joe movie, which is due to hit cinemas this August. The game’s narrative will pick up where the film leaves off, and will touch on elements from the film, cartoon and toy range. It will boast …
Read More »Activision returns to Transformers IP
Publisher Activision Blizzard has confirmed that it is back aboard the Transformers bandwagon and lining up a games release to coincide with the summer arrival of DreamWorks and Paramount’s movie sequel Transformers: Revenge of the Fallen. The game, which will be released on Xbox 360, PS3, PS2, PC, DS and …
Read More »EA opens new Austin casual studio
Pogo Austin to join Bioware's Texan outfit; to focus on family-friendly Hasbro properties
Read More »EA and Hasbro launch official Facebook Scrabble game
Game, which also works on pogo.com, looks to trump unofficial Scrabulous
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