Tag Archives: interview

How did 2K Games buck the 2012 slump?

2K is enjoying a golden period on the back of Borderlands 2, NBA 2K13 and XCom: Enemy Unknown. The publisher’s president Christoph Hartmann discusses its recent success, next year’s BioShock Infinite and the future of consoles… In a tough year for games, 2K?appears to have bucked the trend. What’s been …

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Molyneux admits "it’s not good enough" but don’t you dare lose faith in Curiosity

What your article says is right. We were not prepared for the numbers that hit our app. "I can be as proud as I like about how hard people have worked and how quickly they’ve implemented a completely new server system – it’s miraculous – but at the end of …

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INTERVIEW: How Ubisoft makes its Mark on the masses

In his first interview as Ubisoft’s new head of UK marketing, Mark Slaughter tells MCV how the publishing giant uses more than big budgets to reach millions of consumers with its flagship franchises. What are your plans for Ubisoft’s marketing strategy going forwards? What changes will you bring? In the …

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INTERVIEW: The new ‘Station masters

The momentum appears to be behind PlayStation 3. Strong showings at E3, Gamescom and Tokyo Games Show, coupled with a promising line-up and a new look console, has seen confidence in the business grow over the past six months. That’s true in the UK, too. A recent uptick in hardware …

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INTERVIEW: Wii are talking to U

MCV talks to Nintendo’s new UK marketing director Shelly Pearce… We have always been listening, but maybe people weren’t aware.” If there’s one person that knows the conventional wisdom of ‘Nintendo doesn’t get the internet’ isn’t quite true, it’s Shelly Pearce. The 14 year veteran of Nintendo – a decade …

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Rovio: ‘It is going to be an Angry Birds holiday’

This Christmas will be the biggest in Angry Birds’ history, if Rovio gets its own way. The developer – which has just launched the No.1 iPhone game Bad Piggies – will release its most lucrative tie-up yet, Angry Birds Star Wars, on November 8th. And it’s retail that is likely …

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INTERVIEW: OnLive’s second life

What a difference a year makes. In September 2011, OnLive was the literal centre of the Eurogamer Expo, handing out thousands of microconsoles to mark the launch of its games streaming service – giving users access to a healthy library of titles without the need for discs or downloads. Fast …

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Söderlund: The day EA stops doing new IP is the day we go on life support

INTERVIEW:Patrick Soderlund is not your usual EA exec. While the likes of Riccitiello and Moore are famously focused, fierce and have an FMCG background, the Swedish label boss worked his way up from a role at developer DICE, acquired by EA in 2006, to eventually oversee all of the EA …

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JOBS IN GAMES: LinkedIn – "We’re like a matchmaker"

Our Jobs In Games special, in association with OPM, takes a look at the fast-growing social network LinkedIn, which boasts more than 175m members. MCV speaks to David Cohen, LinkedIn’s director for Northern Europe about how the site makes it easier for applicants to learn more about the companies they …

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Cloud Control – Square Enix’s Wada and Rogers talk digital gaming

To run any business or team properly, you have to have enormous self-belief that your strategy and vision is the right one. Square Enix president and CEO Yoichi Wada doesn’t just have self-belief, he has one of the most surprising views on the future of the games market. The man …

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