MCV/DEVELOP News, events, research and jobs from the games industry
We all know channels like Twitter and Facebook are essential to promoting your products, but what is the most effective way to use them? James Batchelor asks community managers and other games indutry experts for their top tips… Jonathan TownCommunity and Social Media Manager, Nintendo Don’t be a constant salesman. …
Read More »An introduction to Tekken Card Tournament
Namco Bandai is launching Tekken Card Tournament’s physical booster packs at retail this month. MCV finds out what the firm is doing to ensure the cards are welcomed by fans and those yet to try the free-to-play title. Back in February, Namco Bandai launched its first free-to-play title: Tekken Card …
Read More »DIY video games PR? There’s an app for that
A new app has launched to help developers and smaller games firms handle their own PR. PR Ninja lets users plan and schedule their PR and marketing campaigns in addition to organising social media activity. The free app also comes with step-by-step suggestions for running two to six-week launch campaigns …
Read More »‘We’ll help UK firms crack the Middle East’
Distributor Al Futtaim wants to help publishers cash in on the growing Middle East games market. The firm’s general manager Shaun Sullivan says an explosion of youth” and the rise of gamer events like Geekfest means there is a good sales opportunity for family and niche titles in the region. …
Read More »Turtle Beach backs Loading Soho café
Independent gaming bar Loading has secured fresh support for its new Soho branch thanks to Turtle Beach. The leading premium peripherals firm has signed on as the exclusive headset provider and event partner for the London caf. Turtle Beach previously assisted with the venue’s Etoo events during E3 week, installing …
Read More »GTA V getting not one, but two strategy guides
Strategy guides for a major blockbuster game, eh? Who’d have thought it? Brady Games has won the rights to publish the official guide to Rockstar Games’ Grand Theft Auto IV. In fact, it’s rolling out two in time for the game’s September 17th debut. The Signature Series guide features a …
Read More »Xbox One highlights digital rights confusion
The reaction to the Xbox One reveal and its original digital-led vision proves how little consumers understand about what they’re entitled to when buying download games, says a leading expert. Microsoft’s forthcoming console was met by gamer backlash over plans to licence digital titles to users, meaning that they would …
Read More »MCV Jobs Weekly: EA promotes Tomkins, top vacancies
In MCV’s weekly round-up of the latest personnel news and hottest job opportunities, Electronic Arts names its new marketing manager and we look at the best vacancies available. EA NAMES TOMKINS AS NEW MARKETING BOSSAndy Tomkins has been promoted to marketing director for Northern Europe at Electronic Arts. His appointment …
Read More »Video games can (maybe) cure cancer
Yes, you read that right. A game is in development that will aid the search for the cure to cancer. In your face, The Mirror. Cancer Research UK has called in mobile developer Guerilla Tea to create a game that will identify new causes for cancer, thus accelerating research into …
Read More »Splinter Cell: Blacklist sneaks into GAME for lock-in events
Ubisoft’s stealth blockbuster will be in GAME stores after trading hours next weekend – but gamers won’t need their night-vision goggles to get their hands on it. Instead, GAME will be welcoming customers with open doors as 10 stores around the UK host the latest in the retailer’s series of …
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