MCV/DEVELOP News, events, research and jobs from the games industry
IGN Entertainment has announced a partnership with MediaXP to publish IGN Germany. The European games media group will take control of the day-to-day running for the site, mixing bespoke German-language editorial and video content with localised pieces from the IGN teams in the US, UK and Australia. MediaXP will also …
Read More »Captivating the audience
This is a game trade magazine, not a media trade magazine, so it would be irrelevant and indulgent to bang on about what a dream David Reeves is to interview. He is excellent value, though. It’s unclear whether or not a certain amount of time has been allocated for MCV …
Read More »UKIE targets London-based digital agencies
Trade body UKIE hopes to attract digital creative firms by backing this year’s Digital Shoreditch Festival. The inaugural event takes place between Tuesday, May 3rd to Friday May 6th in the Shoreditch area, and will feature workshops, parties, projections and augmented reality games. UKIE is very happy to demonstrate its …
Read More »Analysts defend ‘threatened’ GAME
Financial analysts have hit back at a damning Goldman Sach’s report on retailer GAME. John Stevenson from Peel Hunt and David Jeary from Investec have said GAME’s recent Strategy Update shows the company is doing the right things to ensure future profitability. Their statements follow a report from Goldman Sachs, …
Read More »New retail stats show games on top in entertainment war
3.3 million copies of Call of Duty: Black Ops were sold in 2010, making it the most successful entertainment property of the year, according to ERA. The game beat the DVD/Blu-ray of Avatar, which sold 3m units since launch. The highest charted music CD was Take That’s Progress in fifth …
Read More »Average price of a video game: £24.32
The average price of a video game last year was 24.32, Chart-Track data has revealed. That number is a 7.2 per cent increase over 2009, where the average price was just 22.69. Surprisingly, it was supermarkets that increased prices the most. The average price of a game at a grocer …
Read More »Franchise Focus: LEGO
Everyone knows LEGO. Everyone loves LEGO. Whether we were introduced to the plastic bricks through childhood toys or the hit video games, it’s a brand everyone knows and trusts. The company’s relationship with the games industry wasn’t originally as lucrative as it is today. Almost a decade of small but …
Read More »High Street loses ground to supermarkets
Watch out GAME and HMV: supermarkets and online retailers are taking a bigger slice of the UK games software market. In fact, when combined online retail and grocers are now bigger games retailers than specialists. Although, of course, the specialists are online retailers, too. According to GfK Chart-Track data published by …
Read More »GAME kicks off Easter sales push
GAME and Gamestation have slashed several hardware and software prices in time for the Easter holidays. Microsoft and Sony’s new motion controllers feature prominently in the chain’s latest promotion, with Kinect reduced from 119.99 to 79.99 and the PlayStation Move Starter Pack down from 49.99 to 29.99. Console offers include …
Read More »New Turtle Beach range at Gadget Show Live
Accessories firm Lygo International is attending The Gadget Show Live this week to showcase new Turtle Beach headsets. The company will use the event to sell Turtle Beach PX5 and P11 headsets ahead of their mid-May launch date. Buyers of the PX5 will also get a free limited edition T-shirt. …
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