The Switch may have been the main star of last night’s Nintendo Direct broadcast, but the 3DS wasn’t to be overlooked, as Nintendo announced yet another special edition hardware bundle for the handheld console to celebrate the upcoming launch of Pokemon Ultra Sun and Ultra Moon. The Poke Ball-themed New …
Read More »Build stronger consumer relationships by supporting the growth of gaming entertainment, says new report
Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …
Read More »OPINION: Old games, new revenue – how retro is still big business in today’s event market
Andy Brown, director of Replay Events (pictured right), specialises in retro gaming events. Here, he talks about how serving the retro community has genereted huge growth for his company. When it comes to the games industry, they say everything is cyclical. Every few years, the three major first party players …
Read More »Nintendo unveils Mario Switch bundle, plus Doom and Wolfenstein II
Nintendo unveiled a swathe of new Switch and 3DS titles last night, including a brand new Super Mario Odyssey-themed Switch hardware bundle and the news that Bethesda’s critically acclaimed Doom (2016) and upcoming Wolfenstein II: The New Colossus titles will also be heading to Switch over the next year. Doom …
Read More »Japan’s physical game market up 82.5% YOY in August
The Japanese physical video game market was valued at 29.8bn in August, up 82.5 per cent year-on-year, according to the latest figures from Famitsu. This is down to a huge 206.8 per cent spike in hardware sales, prompted mainly by the Nintendo Switch, as well as a 21.3 per cent …
Read More »iPhone X will sell ‘enormous volumes’ and could kickstart new era of AR – IHS Markit
Apple announced three new iPhone handsets last night – the iPhone 8, iPhone 8 Plus and the premium iPhone X – and analysts have said they could mark the start of a new era for augmented reality businesses. "The new iPhones will benefit from the numerous improvements in iOS11," said …
Read More »Twitch appoints new EMEA director of commerce
Twitch has appointed Wargaming.net’s Rahim Attaba as its new director of commerce for the EMEA region, the company has announced. In his new role, Attaba will report to VP of gamer commerce Matt McCloskey and be responsible for growing the platform’s economic activity in EMEA, with a special focus on …
Read More »Classic Mini NES going back into production, Nintendo confirms
UPDATED: Nintendo of Europe has since confirmed on Twitter that the Classic Mini: NES will also be returning to Europe next summer in addition to the US. Nintendo’s highly-sought after Classic Mini: NES is to go back into production, Nintendo of Japan tweeted this morning. The tweet, which Eurogamer has …
Read More »GAME drops Switch price to £259 to celebrate National Video Games Day
By some strange decree, September 12th (today) has been named National Video Games Day, and to celebrate, retailer GAME has dropped the price of the Nintendo Switch to 259 for one day only, making it a great time to pick up the console if you haven’t already done so. That’s …
Read More »Ubisoft Reflections’ surprise PC shooter Atomega releases next week
Ubisoft’s Reflections studio has announced it’s releasing a brand-new PC game in just over a week’s time. Entitled Atomega, the online multiplayer FPS has seemingly come out of nowhere, joining Gunpoint dev Tom Francis’ new title Heat Signature (which also launches next week) in a number of surprise release announcements …
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