MCV/DEVELOP News, events, research and jobs from the games industry
Iconic 1990s video game franchise Lemmings is making a return with a swathe of new licensed merchandise. Sony Computer Entertainment Europe has embarked on a licensing programme for the popular game, with the appointment of four new licensees. Paladone will deliver a range of branded mugs and fridge magnets, Bioworld …
Read More »Zynga wins Tiger Woods and Looney Tunes licences
FarmVille firm continues to redefine its business with licensed games
Read More »Dovetail licenses Microsoft flight sim tech
Train simulator specialist Dovetail is branching out into the flight sim sector. The company, which rebranded from RailSimulator.com to Dovetail last year and last week announced plans to dabble in fishing, has licensed Microsoft’s flight simulator tech. This doesn’t mean Dovetail will be making future Microsoft Flight Simulator titles as …
Read More »Skylanders magazine, comic incoming as part of new licensing agreements
Comic giant IDW, Crayola, Immediate Media and General Mills have all signed up or extended their deals as licensing partners for Activision’s Skylanders property. IDW’s official comic book series will serve as a prequel to Skylanders Trap Team, with issue #0 featuring a 16-page introductory story to the universe. Immediate …
Read More »Epic reveals subscription service for Unreal Engine
Epic Games has announced major changes to Unreal Engine’s business model, allowing developers to forgo the one-time licensing fee and instead offering a monthly subscription service. Epic CEO Tim Sweeny announced the news yesterday – explaining that under the new model, developers pay $19 a month and 5 per cent …
Read More »Ubisoft plans Watch Dogs licensing assault
Licensing firms have already rushed to back Watch Dogs – even before the game has launched. Gamers can already order Watch Dogs books, t-shirts, scarves, caps and hoodies. It’s great to have a game as highly anticipated as Watch Dogs out this year and observe the number of licensed deals …
Read More »Mario licensed to McDonald’s Happy Meals in the UK
Well that didn’t take long. Having just last week vowed to ramp up its licensing activity, Nintendo UK has struck a deal with McDonald’s. Says the McDonald’s UK site, as spotted by NintendoLife: Our next Happy Meal invites kids to Run, Jump and Power Up with Super Mario.” There’s no …
Read More »Read how the Yogscast went from anonymity to the UK’s No.1 YouTube channel in the latest MCV
Want the skinny on UK porn filters blocking games? How about Konami’s rebirth of PES? Or how to license your game for big bucks? Then you need the latest MCV. We talk to Yogscast’s CEO Mark Turpin and GM Rich Keith on the platform’s rise to success as the UK’s …
Read More »Jason Rubin calls Nintendo ‘irrelevant’
Jak and Daxter co-creator also criticises Nintendo’s ‘criminal’ approach to third-party hardware
Read More »Services Spotlight: Iconic Future
This agency aims to make securing licensing rights less complex for your studio and its game projects
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