MCV/DEVELOP News, events, research and jobs from the games industry
Toys, books and clothes will accompany the blockbuster launch of Star Wars: Force Unleashed II on October 29th. LucasArts is treating the upcoming sequel as a true ‘event launch’ similar to a Star Wars movie. The firm adopted a similar tactic for the first Force Unleashed, which went on to sell …
Read More »Can Koch game Break the licensing mold?
Koch Media says its new game Prison Break: The Conspiracy will be a success when it arrives in March – even though the TV show it is based on finished last year. In fact the publisher says the 360, PS3 and PC title can revitalise the popular licence when it …
Read More »Licensing.biz leaps to latest traffic high
Europe’s dominant site for licensing across games, toys, sport, fashion and more achieved record readership last month. According to the latest Google Analytics audit, www.licensing.biz attracted 31,669 unique visitors between January 1st and 31st, whilst page views hit an all-time high of 76,489 during the same period. Google’s audit figures …
Read More »Now ITV seeks console licensing deals
It’s not just the BBC that wants to boost its games activity – ITV also wants to see more of its key properties on consoles after having already licensed hit shows such as I’m A Celebrity to Koch and Dancing On Ice to Ghostlight. We have licensed a considerable amount …
Read More »The revival of the movie tie-in
A look at how the games that accompany Hollywood's cinematic releases must evolve
Read More »PlayStation peripherals boom on the way
Whilst it still has some way to go to top the multitude of Wii and DS accessories that have for some time dominated much of retails’ gaming shelf space, Sony is looking to up the presence of PlayStation based peripherals on the market. SCE has confirmed that it is expanding …
Read More »DJ Hero devs admit to licensing hurdles
E3â??09: FreeStyleGames: â??Itâ??s been very difficult to commercialise mashupsâ?
Read More »New Look for Licensing.biz
MCV sister-site Licensing.biz is sporting a sleek upgrade that reinforces its position as the leading news source for the global licensing industry. The B2B site offers breaking stories, industry comment, interviews with leading names, company spotlights and brand profiles. The new site also brings with it a number of new …
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