MCV/DEVELOP News, events, research and jobs from the games industry
In the last few years, VR has gone from a one horse race to having a number of different players. For a long time, Oculus alone was the VR scene. Then last year, PlayStation revealed its Morpheus headset. And the likes of Samsung and Razer have headsets, too. Then earlier …
Read More »HTC to take its Vive VR headset on tour
Tech firm HTC is planning a world tour to let consumers try its new VR headset, Vive. HTC, who has teamed up with Valve on the project, plans to visit locations in the USA, Europe and the Asia Pacific regions. According to HTC’s connected products global marketing boss Jeff Gattis, …
Read More »Angry Birds Burger King promotion kicks off next week
The UK arm of Burger King will from next week start offering Angry Birds themed kids meals. Beginning on January 19th and running until March 1st, a number of the brand’s characters from Angry Birds Go and Stella will adorn the chain’s packaging, with toys – which include puzzles, stencils …
Read More »Sleepy Giant rebrands as Adaptiv.io
Development tools firm shifts towards analytics and mobile marketing
Read More »UK games industry splashes £107m on marketing this Christmas
The UK games industry is spending a huge 107m on marketing this Q4. It’s a drop on last year’s 128m, but that figure was skewed by the launch of three new consoles: Xbox One, PS4 and 2DS. The better comparison will be with 2012’s figure of 99m. The vast majority …
Read More »GAME kicks off its Christmas marketing campaign
‘It’s GAME Season’ – that’s the marketing line for this year’s Christmas marketing drive from retailer GAME. The TV campaign kicks off today (October 30th) and runs until December 21st and will be supported by a range of creative across digital, radio and print. Off the back of a fantastic …
Read More »FuturLab’s James Marsden on promoting ‘the game of the year’ Velocity 2X
It’s not easy being indie. Many of us in the industry may see the indie development sector as a source of interesting and new games, but according to James Mardsen, director of Brighton-based indie FuturLab, this isn’t true for the wider gaming audience. There’s an indie stigma. Indie games aren’t …
Read More »Nintendo launches Frubes marketing campaign
Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion. Nintendo UK will collaborate with food firm Yoplait to place characters such as Mario, Luigi, Peach and Bowser on the side of the company’s Petits Filous Frubes. Mario, Luigi, Toadette, …
Read More »Interview: Joe Chang on Kickstarter as a marketing vehicle
Phantasmal is just over half way through its month-long Kickstarter campaign to raise NZD$15000, and has had more than a little help from PewDiePie.
Read More »INSIGHT: How smaller businesses can thrive in the new games industry
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play,offers his advice on coping with the transition of the games industry In the entertainment industry, there are always current buzz-words. They help keep us focused in an industry that is an ocean of …
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