Tag Archives: mcvuk

But this week it was clear the European territory has found the best solution to providing something that caters for both the Western-ised, retail focused part of the global games market, whilst being tailored to local tastes. It also fulfills a joint purpose, with the marketing on the ground useful …

Do you have a pic of your sales director doing the dosey doe with Lara Croft? Perhaps your MD had his arms round a man dressed as Croc – with a face that said ‘this is definitely going to be bigger than Mario’. Or maybe the office dream of ‘Naked …

Tesco Direct is listing Sony’s PSPgo for 199.97 – 25 less than Sony’s recommended price. Other retailers are sticking to the 224.99 pricetag, but may now feel pressured to cut the price of the system to compete. The site states a launch date of October 2nd – a day later …

The GAME Group has publicly applauded Sony’s PS3 price reduction, predicting that the console will enjoy a major sales boost this Q4 as a result. Sony this week revealed that it would bring a new, slimmer PS3 model into the channel next month. This SKU, dubbed the ‘PS3 Slim’ will …

MCV can reveal that the company formerly known at Midway Games Europe has been reborn following its management buyout – and is now trading under the resurrected Tradewest Games label. As we confirmed this morning, the MBO by former Midway Europe boss Martin Spiess is complete. And as part of …

Celebrated columnist and critic Charlie Brooker has revealed that his highly-anticipated Gameswipe TV show will be a 50 minute one-off special. Fans were hoping that Brooker was to create a full series dedicated to games, following success with TV review show Screenwipe and current affairs programme Newswipe. Writing on Twitter …

Two months ago MTV appointed THQ and Disney vet Scott Guthrie as head of its Games division, which includes the Rock Band brand. Here, in his first interview since taking the post, he talks to Michael French about MTV Games’ wider strategy, the power of DLC, and a little game …

MTV has revealed plans to challenge Activision’s goliath Guitar Hero franchise this Christmas by pushing Rock Band to new audiences – something MCV’s predicted Singstar-branded mic pack would certainly offer. In his first interview since taking over, new MTV Games VP Scott Guthrie explained the firm’s strategy for retail and …

Future has announced an international partnership with Blizzard Entertainment to publish World of Warcraft: The Magazine – the official publication of the record-breaking MMO. Published in English, French, German, and Spanish languages and launching simultaneously , the new magazine will be available via subscription only, sold through World of Warcraft …

The MBO deal – which sees Midway’s European offices survive its parent firm’s bankruptcy – has been completed, MCV can reveal. Now, the industry is waiting to see what move former Midway EVP International Martin Spiess, the new owner of Midway UK and France, will do with the organisation. Over …