Tag Archives: mcvuk

Is that a crime? In the eyes of some, yes. Activision played the poker face and said it doesn’t publicly discuss pricing when asked about the issue. But EA, for one, has emphatically denied it will raise prices this year. The last games company to do this – Nintendo, when …

Speaking at her keynote at the Develop Conference 2009’s Games/Edu strand Alice Taylor, commissioning editor for education at Channel 4, has pointed to the potential educational games offer as revenue generators. "Educational games could be a license to print money, or at least something like that," claimed Taylor. "95 per …

HMV plans to launch over 30 new Gamerbase areas in its stores this year – starting with the opening of this week’s Glasgow branch. The Gamerbase ‘games experience zones’ offer multiplayer and online gaming in-store, and the initiative was voted the winner in the Retail Innovation category of this year’s …

After picking up an MCV Award this year, HMV’s Gamerbase is going from strength to strength – playing a key role in the retailer’s healthy financials last week. As the retailer opens a new Glasgow branch, Tim Ingham interviews head of the division, Dominic Mulroy…Let’s start simple: for the uninitiated, what …

FIFA 10 will be released in the UK on October 2nd, MCV can reveal. EA today told MCV that the title would be supported by a multi-million pound campaign". Insiders have told MCV that this is widely expected to be EA Sports’ biggest marketing campaign to date in the UK. …

Disney boss Graham Hopper has told MCV that the firm is glad other publishers are finally catching up” to the ‘tween’ market in games. Speaking in an exclusive interview, Hopper said that Disney felt it has been part of the creation” of the market, which is driven by young female …

With its family brand and popular franchises, Disney sits where gaming hits mass market acceptance. Here, games boss Graham Hopper talks to Michael French about the recession, new IP and tween consumers… At E3 many publishers were talking about tween gaming, but Disney has been in that space for a …

The games industry’s definitive guide to agencies and service companies, Sourcebook, is now available to download and flick through online. You can also browse the homepage of the printed product by clicking here. Sourcebook ’09 – sponsored by Universally Speaking – is an all-year reference tool, featuring over 70 companies …

The London Games Festival is set to return to the capital for its fourth successive year from October 24th. This year’s festival promises ‘something for everyone’, according to organisers – including parents seeking advice on safe gaming for their children. Confirmed highlights of this year’s festival include: the London MCM …

ELSPA wants to take advantage of its strengthened relationship with the Government to get more important issues for the industry discussed in Parliament. After the body’s success in lobbying the Government to choose PEGI as the UK’s only age classification system, it has now turned its attention to tax breaks, …