Tag Archives: mcvuk

Our relationship with Government has changed – along with our attitude, says the trade body’s director general Michael Rawlinson… PEGI’s ascent to becoming the sole ratings system for games was a momentous achievement for the industry – and just goes to show how we can really get the Government’s attention …

A video game starring Michael Jackson’s likeness and speech recorded before the musician died is set for a posthumous release. Rumours of a new Jackson game have lingered ever since the star’s death. But these now appear to have been confirmed. The star’s own production company, MJJ Productions, has been …

The online version of the games industry’s definitive guide to agencies and service companies, Sourcebook, has gone live. You can also browse the digital version of the printed productby clicking here. Sourcebook ’09 – sponsored by Universally Speaking – is an all-year reference tool, featuring over 70 companies across eight …

But in the stampede towards the mass market, the industry shouldn’t lose sight of the fact that video games have built their legacy and reputation on both inclusive experiences (ie the ones for my Wii-owning dad) and visceral, single-player entertainment (ie the ones for me). Yes, great family games – …

Regional director of Xbox in the UK Neil Thompson has told MCV that parents are still erroneously treating consoles and adult games as ‘toys’ – and called on the industry to educate families. ELSPA member Thompson said that the publishers’ body would corral the industry” into teaching parents the difference …

Play.com’s marketing boss Richard Chapple has left the retailer to join The Hut as commercial director. Chapple – an MCV Retail Advisory Board member – will work across TheHut.com and Zavvi to devise a communication strategy and drive the company’s marketing. Chapple will also expand the white label side of …

Director General of ELSPA Michael Rawlinson today called on the Government to encourage more young people into science and maths degrees to maintain Britain’s leading position in the digital economy. Rawlinson addressed the Westminster Media Forum’s seminar, Priorities for Digital Britain, this afternoon – focusing on the future role of …

As a platform holder, does having PEGI as the UK’s single classification make you more confident that less games will reach an inappropriate audience? The beauty of having one standard that has cross industry support is that it will make it easier for publishers and retailers to help educate parents …

Video games could shape the outcome of this year’s UK singles Christmas No.1. The Official Charts Company has told MCV that it wants to see music games’ DLC sales counted in the charts it compiles. Provided a deal is thrashed out between publishers and format holders, music downloaded to play …

THQ’s former UK managing director has taken over the global marketing reigns at up-and-coming Polish games publisher City Interactive. Tim Ingham asks the questions…What are the major differences between working for City Interactive and THQ? Scale, really. The principles of business are the same for every publisher in this industry. …