Tag Archives: mcvuk

The GAME Group has reported like-for-like sales in H1 2009 were down 15.4 per cent – in line with what the company had forecast. In the 21 weeks to June 27th, 2009, total Group sales dropped 9.1 per cent on the firm’s previous half-year. In the UK and Ireland, total …

Nintendo is to bankroll its own TV show on UK channel Five – as games’ growing fiscal dominance of other media hits a new milestone. The platform holder has struck an Advertiser-Funded Programming (AFP) deal with the channel for Britain’s Best Brain. MCV understands the partnership, which Nintendo will use …

Woolworths.co.uk has kicked off a nationwide marketing campaign to draw consumers to its site, in a sign of its strength as a reborn retailer. The site sells items across three ‘shops’: the main Woolworths.co.uk site, Entertainment and Party & Pick’n’Mix. And after officially launching last week, the firm has now …

Ugly word, ‘blog’. Sounds like bog and log. But, by far, the blog is the most important aspect of any social marketing campaign. It allows you to access and maintain audience at a very low cost. It allows you to message directly, without any media third parties sucking your budgets …

The global boss of Warner Bros Interactive Entertainment has told MCV that the pre-owned market could damage the games industry. In an exclusive interview, Martin Tremblay said that the publisher was always looking at new data” – but that he couldn’t condone re-selling of old titles at retail. He commented: …

A year ago, Warner Bros. appointed Martin Tremblay as president of its interactive division. As the publisher prepares for its first major E3 outing, Michael French catches up with him to find out about his first 12 months on the job, and the publisher’s plans going forward… Congratulations on your …

The story of how the home computer gained prominence throughout the eighties is being retold – in a new BBC comedy drama. 

 The new show, called Syntax Era, is currently in production and will air on UK TV later in the year. It will focus on the growing rivalry …

Further evidence that the UK government is listening to its games industry emerged earlier today, with the Department for Culture, Media and Sport asking the industry to provide evidence for a culturally based tax break system. That letter you can find on MCV’s sister site, Develop, by clicking here.

ELSPA has issued a statement in response to the letter published by the DCMS today looking back at the games-relevant parts of the Digital Britain report. In the statement, ELSPA director general Michael Rawlinson says that the industry must now make sure it maintains and nurtures its connection with the …

The UK’s Department for Media, Culture and Sport has today put out a call to the games industry to provide evidence for a culturally based tax break for the UK development sector. It comes after the Digital Britain Report, published two weeks ago, said that the Government should consider introducing …