MCV/DEVELOP News, events, research and jobs from the games industry
Capcom is elated following the success of last week’s Resident Evil 5, and the publisher is confident the game will continue to sell ‘all year round’. The title claimed over 27 per cent of console game revenues this week, and Capcom plans to bolster sales with a full Easter TV, …
Read More »UK retail stunned by Wii price hike
UK retailers have told MCV they are ‘surprised’ by news that Nintendo has raised the trade cost of the Wii, and are currently evaluating a new street price. Nintendo Wii’s trade price is set to increase by around 16.50 (approximately 19 including VAT) due to the ‘continuing depreciation of the …
Read More »Gian Luzio leaves Play.com
Play.com’s head of games Gian Luzio has left the online giant, MCV has learnt. Luzio had been employed at Play for seven years, and picked up three MCV Awards for best online retailer in 2006, 2007 and 2008. The Play.com games team claimed Golden Joystick awards for best retailer in …
Read More »Murray Pannell to join Ubisoft
Ubisoft’s search for a new UK marketing director is over: the publisher has confirmed to MCV that it has hired Microsoft man Murray Pannell for the job. The impressive swoop ends a six-year stint for Pannell (pictured) at Microsoft, where he was group product manager for Xbox 360 and Games …
Read More »Our industry has changed, now lets change how we are viewed
I must admit that when I first saw the Change 4 Life ‘PlayStation’ ad I felt exactly the same way as everyone else. How could this happen? How could the Department of Health and the charities, the ad agency, all get this so wrong? It was sloppy marketing to say …
Read More »UK industry welcomes EU report on games classifications
ELSPA, the trade body of UK games publishers, has welcomed the European Parliament’s decision on games classification detailed in its recent Report on the Protection of Consumers in respect of Videogames. The report is essentially the formalising of a draft document submitted by Dutch EP, Mr Toine Manders, in late …
Read More »Williams out at Codemasters
Tony Williams is to leave Codemasters having stepped down from his post as chief operating officer, MCV can reveal. The games industry veteran oversaw the Britsoft giant’s global operation and its plans for Europe and North America. He joined Codemasters in 2005 with over 20 prior years of experience, having …
Read More »UK Sales Analysis – February
ALL FORMATS TOP 50: February 1. Wii Fit (Wii) – Nintendo2. COD: World at War (360, PS3, Wii, PS2, PC, DS) – Activision Blizzard3. FIFA 09 (360, PS3, PSP, Wii, PS2, DS, PC) – EA4. Street Fighter IV (PS3, 360) – Capcom5. Professor Layton and the Curious Village (DS) – …
Read More »Jim Mackonochie returns to industry
Jim Mackonochie is set to return to the video games industry through his partners at The Fighter Collection. Mackonochie has previously worked as the managing director at various companies, including Mattel Interactive, Mindscape and The Learning Company. He also founded Mirrorsoft, a software company within Mirror Group Newspapers. He currently …
Read More »IGA considers selling up
In-game ad specialist IGA Worldwide is trying to close a new round of funding – and has put itself up for sale. The company’s chairman Justin Townsend told VentureBeat that the firm would prefer to finish closing a third round of funding within a matter of weeks. He added that …
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