Tag Archives: mcvuk

The UK bosses of Konami and Codemasters have added their names to the growing list of publishers unhappy with the Government’s latest Change4ife print ad. The ad – which depicts a young boy sitting on a sofa under the words, ‘Risk an early death. Just do nothing’ – has already …

MCV understands that Sony Computer Entertainment Europe is considering legal action over the use of a PlayStation-like controller in the Government’s controversial Change4Life print ad. The ad – which depicts a young boy sitting on a sofa under the words, ‘Risk an early death. Just do nothing’ – has already …

Future – publisher of the Official Nintendo, Xbox and PlayStation magazines – has called the new Change4Life print ad crass and misleading”. The ad, created by the Department of Health in association with Cancer Research, Diabetes UK and The British Heart Foundation – via ad agency The Gate – has …

Atari has backed MCV’s complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning. An Atari spokesperson told MCV: Atari fully supports MCV’s …

The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature death. The Department told MCV this morning that the Government "wasn’t saying children shouldn’t play computer games". MCV has …

Sega has become the first major publisher to publicly criticise the Government’s new Change4Life print ad. The offending campaign – which shows a young gamer holding a PlayStation controller under the words ‘Risk an early death, just do nothing’ – appeared in the national press this weekend. It was first …

BAFTA has pledged to make video games a more accepted art form amongst the general public – and help make unfair reportage of the industry a thing of the past. The body has teamed up with UK retail to offer special trade marketing materials for BAFTA-nominated games that, it has …

What does BAFTA mean to you? If you’re anything like the millions who tune into the glamour-drenched TV and movie awards ceremonies, it probably evokes images of chiselled leading men and Hollywood’s divine ladies, all dressed to kill. Yet even on those tuxedo-heavy evenings, its mission goes beyond sheer glitz: …

MCV has submitted an official complaint to the Advertising Standards Authority over the Government’s new Campaign4Life print advertisement. The industry reacted furiously this morning to news of the ad, which has been created by the Department of Health in association with Cancer Research, The British Heart Foundation and Diabetes UK. …

LucasArts has renewed its pan-European, Southeast Asia and Australian publishing and distribution agreement with Activision Blizzard. The news comes follows a successful year for the partnership, which saw Star Wars: The Force Unleashed become the bestselling Star Wars game of all time, with over 5.7 million units sold worldwide. LucasArts …