MCV/DEVELOP News, events, research and jobs from the games industry
As the weekend nears are you starting to consider looking for a new job? Maybe it’s time you considered a wage increase or a move to a new location? With a large number of vacancy postings on the MCV jobs board, it’s never been a better time to think about …
Read More »ELSPA calls urgent meeting with Government over Change4Life
ELSPA has attended an ‘urgent meeting’ with the Department Of Heath after the Government’s controversial Change4Life ad campaign linked video games to premature death . The ads have become a hot topic of debate amongst the industry this morning. The new print promotion – supported by The British Heart Foundation, …
Read More »Bethesda snares Seaby
Marketing veteran Sarah Seaby has joined Fallout 3 publisher Bethesda as European marketing and PR director. Seaby will report to Bethesda European MD Sean Brennan and will be responsible for developing the overall brand strategy for the firm. Sarah’s vast experience of marketing triple-A titles and her affinity to the …
Read More »It’s time 2 fight back
But let’s not pussy foot around: Change4Life’s advertising campaign makes a mockery of everything the industry has achieved in the last decade. And it’s bang out of order. Nintendo, Sony and Microsoft have all moved Heaven and Earth to provide a more socially embedded and (whisper it) healthy interactive experience …
Read More »Government attacks ‘deadly’ games
The Government’s Change4Life campaign upped the ante in drawing spurious links between games and premature death this week. The British Heart Foundation, Diabetes UK and Cancer Research have all lent their name to a new print campaign (pictured here), which shows a gamer risking an early grave by ‘doing nothing’. …
Read More »The Beatles game dated
The official game of The Beatles’ music will be released on September 9th, following an agreement between Apple Corps, MTV and Harmonix. The Beatles: Rock Band will release simultaneously on Xbox 360, PS3 and Wii in North America, Europe, Australia, New Zealand and other territories. In the US, the game …
Read More »Exclusive DSi preview
MCV has been lucky enough to be given a ‘guided tour’ of Nintendo’s new DSi – and we’ve kindly printed it on MCVuk.com for your reading pleasure. Retail can look forward to showing customers a model with better sound, improved internet functions and motion-sensing abilities – as well as that …
Read More »Nintendo discusses DS Lite phase-out
Nintendo has told MCV that it will "let the market decide" whether or not to phase out the DS Lite following DSi’s launch. In an exclusive guide to the new system, we asked Nintendo’s UK general manager David Yarnton if the company was looking to end DS Lite’s presence in …
Read More »MCV’s guide to DSi
BETTER SOUNDThe device has enhanced sound and volume quality for those using either headphones or playing with audio for all to hear. Users can also use the DSi as a music playback device – although it supports AAC files rather than MP3s. The DSi Sound software (for more details see …
Read More »DSi candy
INCLUDING THE Game Boy and its various iterations, from the 1989 Game Boy through the GBA right up to the DS Lite, the Nintendo DSi is the tenth upgrade for the format-holder’s line of domineering games handhelds. But that doesn’t mean this latest version, which hits the UK in April, …
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