Tag Archives: nielsen

“In Nielsen we found a shared vision of helping clients understand the changes taking place in consumer entertainment preferences," said Joost van Dreunen

Data firm Nielsen has published its usual rankings of the most anticipated games for the upcoming holiday season (from October to December 2017). Nielsen measures anticipation based on awareness, purchase interest and consumer rating, among other key metrics. This gives a percent value (called Game Rank) reflecting “how strong the …

A Nielsen study entitled “The Esports Playbook: Maximizing Investment Through Understanding The Fans” has revealed some interesting facts on numbers.  The headline is that while 71% of respondents believe that esports will become a mainstream activity in the near future, only 53% consider esports to be an actual sport.   Nielsen’s …

Research outfit Nielsen has launched a new division focussing on esports, a response to the growing interest shown in the company’s games division. Esports is in the middle of a massive boom, and it makes sense that research firms are preparing offerings for those looking to get involved in the …

Nielsen’s US Games 360 Report 2017 has found that non-gamers still remain largely unaware of some video games hardware. Among the general population, only 22 per cent of people have even heard of the Nintendo Switch and only 11 per cent the Xbox Scorpio. In contrast, 69 per cent of …

2015 was the biggest year in UK games industry history. Almost 4.2bn was spent on video games and related products in last year, topping the 4bn generated in 2008 when Wii and Guitar Hero ruled the market. The primary reason for the growth is the digital sector. According to IHS, …

Books based on video games were worth 14.5m in 2014, a rise of almost 10m year-on-year. Book tracker Nielsen revealed this massive increase in sales was down to the incredible success of Minecraft books. Minecraft strategy books and annuals made up seven places in the Top Ten books based on …

Media ratings company Nielsen has revealed results of a survey to discover what upcoming titles are on gamers’ most wanted list this year. All three console lists were covered head to toe in franchise sequels, prequels, reboots, spinoffs, etc.—with The Last Story on Wii being the lone exception. Halo 4 …

A study by The Nielsen Company – which was commissioned by EA – claims that a recent Gatorade promotion run in conjunction with EA Sports saw an average increase in household spend on the product of 24 per cent. The report isolated households that had purchased either NHL 09/10, NBA …

Whilst games such as Final Fantasy XIII, Agent and New Super Mario Bros may have been getting the lion’s share of the column inches post-E3, research claims that Microsoft’s Halo 3: ODST is the E3 title that most gamers are interested in buying. Research body Nielsen has published what it …