Tag Archives: opinion

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbucklooks at what advertisers need to be aware of within the digital games space Britain is a nation of gamers. In the youth space, over 50 per cent of kids aged seven to 14 regularly play games (Youth TGI, 2016). The digital revolution has …

Read More »

Opinion: Square Enix Collective’s Phil Elliott on pitching to publishers and investors

By now, we all know the importance of the indie development community to the future health of the videogames industry. It’s undeniable and the funding routes offered by crowdfunding, plus a range of distribution platforms means – in theory – that anybody, (almost) anywhere can make a game and sell …

Read More »

Opinion: Will Sony accept Microsoft’s cross-platform invitation?

Last week was a triumphant GDC for Sony. PlayStation VR was the talk of San Francisco, and the firm’s return to game industry dominance is looking more assured with every passing press conference. But there was one question that the platform holder didn’t have an answer to last week, and …

Read More »