Tag Archives: opinion

Opinion: Scene is set for UK games industry PR triumph

Just under ten years ago, Boris Johnson said that computer games rot the brain. He said it was time to say ‘no to Nintendo’, ‘garrotte the Game Boy’ and ‘paralyse the PlayStation’. Thanks Boris. Ten years later, and he’s not just changed his tune, but he has handed the games …

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Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …

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‘Find a new audience by looking outside of games’

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups Its ready-made customer base of digital natives means the games industry is ideally placed to capitalise on the power of online marketing campaigns, but many struggle to connect with new, relevant …

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