Tag Archives: opinion

Mastertronic CEO Andy Payne reflects on how to build a community behind your business and your games

Is it really any surprise gamers are becoming more reluctant to pre-order? Over the past 12 months, there have been several examples of games that just didn’t live up to their expectations; games that launched full of bugs, and online games that couldn’t actually connect online. We can recall at …

Andy Payne continues his look into the state of publishing with insight into how to plan ahead and get your game noticed

Joost van Dreunen, CEO of research firm SuperData, tells us why the PC gaming market is booming, and how it is leading the way for the games industry Today, industry and consumers alike fall over themselves to tell us about the booming future of mobile gaming and their predictions for …

Confession: The new games chart we just published is inaccurate. We couldn’t get all the data for all the games we wanted. Not everyone was willing to share. And yes, we know that’s the exact reason why an ‘official’ version of that chart doesn’t exist. But then again, the ‘UK …

Arty Rajendra, partner at Rouse Legal, discusses the legalities around key stripping and the impact it is having on the games business The market for digital downloads increases year-on-year, yet there remains a healthy market for the boxed products. Why is this and should gaming companies continue to invest heavily …

Jean-Charles Lacoste, MD of sports monetisation experts InPlayer, discusses what eSports businesses can do to generate better income Newzoo’s recent white paper said that eSports is now worth $200m and that this will more than double by 2017. Audience-wise, pro-gaming is predicted to match the 190m annual audiences achieved by …

Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games With numerous players in the gaming industry, such as Xbox Live, Zynga, BigFish, Jagex and Twitch, all attracted to bitcoin’s ability to make in-game …

Any investment in eSports is often viewed as a risk. We have been here before with professional gaming. Pro-gaming organisations promote themselves aggressively, attract big investment, only for them to collapse and leave investors walking away with holes in their pockets. It’s perhaps why investment in this current eSports resurgence …

This morning’s announcement that UK retailer GAME Digital were to acquire events organiser Multiplay for 20m came as a shock for more than a few reasons. First to consider is GAME’s recent and languishing history with their shareholders, being born out of the ashes of the former GAME Group’s administration …