Tag Archives: partnership

Mod DB and Indie DB join Eurogamer parent Gamer Network

Gamer Network, the firm behind Eurogamer, Rock Paper Shotgun and EGX, has added two sizable new brands to its portfolio. Mod DB and Indie DB will be familiar names to anyone involved in the PC gaming scene, with the former serving as one of the largest mod-focused outlets still in …

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Green Man Gaming to serve as official Gfinity Championship supplier

UK eSports firm Gfinity and digital games retailer Green Man Gaming have penned a deal surrounding the former’s upcoming pro-gaming tournament. Under the new partnership – the second-such collaboration in as many weeks for Gfinity, following its two-year hookup with The Sun owner News UK – Green Man Gaming will …

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UK eSports firm Gfinity partners with marketing agencies Pitch and Threepipe

Ahead of its plan to build the UK’s first eSports arena, Gfinity has inked commercial deals with two marketing outlets. Sports marketing agency Pitch International will become the exclusive commercial agency for the debut Gfinity Championships event. The Championships will take place between March and September of this year, pitting …

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All 20 Premier League grounds to feature in FIFA 15 as EA extends partnership

EA and the Premier League have extended their partnership until the end of the 2018/2019 season. As the league’s Official Sports Technology Partner, EA will among other things now sponsor the new Goal Decision System and the official Fantasy Premier League game. For FIFA 15 it means that all 20 …

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Nintendo turned down Skylanders exclusivity opportunity

Skylanders has been such a huge success it has made Activision the biggest seller of RFID tech in the world – but Nintendo refused a proposed partnership with the brand. In an in-depth look at the franchise’s history on Polygon, developer Toys for Bob revealed that the game was pitched …

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PICTURES: Nintendo confirms Happy Meal sponsorship in UK

Mario will be adorning McDonalds’ Happy Meal boxes in the UK later this month. As discovered in February, the partnership kicks off on March 19th and will be called The Run, Jump and Power-Up with Super Mario promotion. A McDonald’s produced in-store ad run will stretch until April 29th. One …

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