Tag Archives: pre-owned

Andrew Thompson, the head of games at supermarket Asda, has told MCV that increasing competition in the games sector forced it to adopt a pre-owned games strategy. Tesco, Argos and Best Buy all let customers trade in against anything in store. And he adds that publisher’s do understand the retailer’s …

The cash-strapped core gamer has found an unexpected ally in the rally against Project $10 – Activision’s Bobby Kotick. Publishers such as EA, THQ, Microsoft and many more are increasingly choosing to includes DLC codes with their new releases. These can be redeemed against additional in-game content or are sometimes …

The recent trend for including DLC codes in new copies of games and charging those who buy the game pre-owned is poorly targeted, according to Take-Two chairman (and in a few weeks CEO) Strauss Zelnick. Speaking in New York, Zelnick explained that US law clearly allows for the sale of …

Supermarket behemoth Tesco has now rolled out its pre-owned games service to all of its Extra stores.That’s nearly 200 shops across the UK. However, although all Extras will be accepting trade-ins, pre-owned games will only be available to buy in 150 of the firm’s larger outlets. We are continuing to …

Anger over trade-ins is on the rise again, as retailers turn to pre-owned to drive sales this Christmas. The expected price war over Call of Duty: Black Ops did not materialise this week, and instead High Street stores were encouraging consumers to trade games in to get the FPS for …

Music game studio Harmonix has joined the second-hand nay-sayers, dubbing the sector ‘a serious problem for all publishers’. It has also become one of the few major voices to openly state it believes that Project $10, or the practise of including DLC codes with new games, is intrinsically linked to …

Retail behemoth Asda says it had to start selling used games in order to ‘protect its long-term games business.’ The grocer rolled-out pre-owned into 234 UK stores following the launch of FIFA 11 last month, and head of games Andrew Thompson says he and the team have been keeping publishers …

With just over 24 hours to go until retailers in the UK open their doors at midnight to welcome the arrival of Call of Duty: Black Ops, Asda has come out fighting in the High Street price war. CheapArseGamer reports that the supermarket will sell the game for just 4.97 …

The environment has become a key concern for Tesco, and trade-ins help the retailer cut its carbon footprint. Despite being named the best retailer for climate change, Tesco has set itself big environmental goals. Category director for entertainment Rob Salter told MCV in an exclusive interview: Increasingly we are doing …

Fable III has become the latest title to encourage gamers to buy new rather the pre-owned by offering exclusive DLC. Xbox 360 owners who pick up a brand new copy of Peter Molyneux’s latest fantasy epic will find a code for a range of in-game items inserted into the box, …