MCV/DEVELOP News, events, research and jobs from the games industry
Digital and retail have finally come to loggerheads… over a slogan. Digital specialist Green Man Gaming has taken umbrage over Asda’s new pre-owned offer, which operates under the heading: ‘Buy, Play, Trade.’ The folk at Green Man feel this is too similar to its slogan, ‘Load, Play, Trade’. The firm …
Read More »â??Action we can take on the pre-owned problemâ?
Frontier Developmentsâ?? David Braben lists six steps to take
Read More »New games claim just 59% of market
A preview of NPD’s upcoming Games Industry: Total Consumer Spend Report has revealed that boxed, new game releases now account for just 59 per cent of the total video games market in North America. The report found that in the first half of 2010 US consumers spent $3.7bn on new, …
Read More »GAME: Pre-owned charges havent hurt us
The wide-spread efforts by publishers to earn extra money from pre-owned games hasn’t dented GAME’s second-hand game business. This year EA, Sony and THQ have introduced new measures that mean owners of games like Mass Effect 2, SOCOM: Fireteam Bravo 3 and UFC Undisputed 2010 must pay for an extra …
Read More »Asda rolling out pre-owned nationwide
A total of 234 Asda supermarkets in the UK will accept video games trade-ins from next week, MCV can reveal. That number represents two-thirds of the supermarket giant’s total store count, and is a significant factor in the massive growth pre-owned games are now enjoying on the High Street. MCV …
Read More »Pre-owned goes mainstream
Publishers hate it, but punters love it – and now it’s official: pre-owned is everywhere. The number of outlets offering second-hand games and trade-in services has grown by 1,000 stores this year, MCV research has shown. Tesco and Argos have both taken second-hand schemes national in recent months. Meanwhile, MCV …
Read More »HMV: Pre-owned supports new releases
One of the UK’s leading retail execs has claimed that the vast pre-owned video games market is vital to the sale of new release titles. HMV’s UK & Ireland CEO and MD Simon Fox adds that while he understands the militant position some publishers have adopted toward the pre-owned market, …
Read More »Pre-owned margins fall at GAME
GAME Group has stated that it suffered a dip in its pre-owned margins in the 26 weeks ending July 30th. Our pre-owned offer remains the most competitive and widespread on the high street,” chairman Peter Lewis stated. Margins in pre-owned were down by 250 basis points as a result of …
Read More »“Replayability is at the heart of the pre-owned issue”
Crackdown designer Billy Thomson says simple, playful ideas can attach players for years
Read More »Take-Two wants pre-owned participation
Having kicked off its ‘participation’ in the pre-owned market via the inclusion of exclusive DLC for new buyers of Mafia II, publisher Take-Two has said that it will continue to explore ways in which it can generate revenue from second hand sales. Speaking at the G7 Think Equity conference, as …
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