Tag Archives: sony

Hirai to present new Sony strategy next week

Sony CEO Kaz Hirai will front a briefing in Tokyo next week to outline Sony’s new business strategy. Reuters reports that Sony is coming under increasing pressure to to turn around its business” after predicting a $2.7bn net loss for its current fiscal year. Obvious changes could revolve around its …

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Sony pulls latest PS Vita firmware update

Sony has removed the new software update for PlayStation Vita temporarily due to a technical hitch. PS Vita owners who already downloaded the patch before it was removed will be able to continue using the handheld as normal. Sony says it will notify customers once the latest system software update …

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Vita’s £1.5m Easter campaign

Sony is pouring 1.5million into an Easter campaign for PlayStation Vita. It is the second big-budget ad push for the handheld following the console’s February launch. Sony says its new school holiday campaign will appear in areas with high footfall. The Easter campaign will consist of high impact outdoor media, …

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Brand Map: 65% of SingStar players are female

A 65 per cent majority of the total gaming hours logged in SingStar are made up by females, compared to a share of 28 per cent for the average game. With a little bit of something for every musical taste, SingStar has remained a popular party series from its 2004 …

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More PlayStation Orbis evidence revealed

Further evidence has come to light suggesting that PlayStation Orbis is indeed the current codename for Sony’s PS3 successor. Kotaku spotted images on the website of design agency Coque Design. These were labelled "Illustrations & Sketches for new PlayStation Orbis features". The showed an EyeToy like device mounted on top …

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Pachter dismisses PS4 used games block

Wedbush Morgan’s Michael Pachter does not believe PlayStation 4 will prevent users from playing pre-owned games. Rumours spread this morning that the next Sony console– reportedly named Orbis – will include anti pre-owned technology to block second hand titles. Reports earlier this year claimed the next Xbox will feature similar …

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