Tag Archives: square enix

ASA bans Final Fantasy XIII TV ad

The Advertising Standards Authority has banned a TV advert for Square Enix’s Final Fantasy XIII after it was ruled that footage from the PS3 version of the game was used to promote the Xbox 360 SKU. The ruling comes after a viewer complained that the ad was misleading because the …

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Gun Loco announced by Square Enix

Japanese publisher Square Enix has announced what it is describing as a unique sprint-action shooter” called Gun Loco, which will be released exclusively on Xbox 360 in 2011. The company says it’s trying to carve out an all-new approach to the third-person shooter genre” with the sci-fi title. The game …

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Square to grow Front Mission brand

A confident Square Enix reckons its mech fighting series Front Mission can find a wider audience in the West. Traditionally, the 15-year-old Japanese franchise has been targeted at just core gamers. But Square believes the newest title, Evolved, will break another of its IPs into the US and Europe. The Front …

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Square Enix reports strong Q2

Japanese publisher and developer Square Enix has reported an impressive 814 per cent year-on-year increase in operating profit to YEN 5,434m for the quarter ending June 30th 2010. Recurring income was up 124 per cent at YEN 3,426m while net sales grew by 11 per cent to YEN 32,540m. Net …

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Fischer lands US Square Enix role

Square Enix has announced that the former chief marketing officer for Microsoft’s Consumer and Online UK division Mike Fischer has become its new president and CEO of its US division. He replaces the outgoing John Yamamoto who took charge of US operations in 2007, preceding the restructure that accompanied the …

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RETAIL BIZ: Out This Week

CLICK HERE FOR MCV’S COMPREHENSIVE AND FULLY UPDATED RELEASE SCHEDULE. The soft trickle of new release continues this week with the debut of a long-awaited DS exclusive. Square Enix’s Dragon Quest IX: Sentinels of the Starry Sky is the ninth mainstay entry in the long-running RPG series and the first …

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Will Square Enix reinvent Final Fantasy?

Comments from Yoichi Wada suggest that Square Enix may take a different approach to developing future Final Fantasy games. Speaking to Gamasutra, the publisher’s president acknowledged that while Final Fantasy XIII was a commercial success – it has sold five million copies worldwide – the game caused division among both …

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Kane & Lynch gets early release

Publisher Square Enix has announced that it has brought forward the release date of Xbox 360, PS3 and PC action title Kane & Lynch 2: Dog Days in both Europe and North America. The game will now hit UK and European retail on August 20th and will arrive in the …

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Square announces Monster Hunter rival

Japanese publisher Square Enix has announced a brand new action title for the PSP called Lord of Arcana. The title sees players being plunged into the dark depths of the underworld to fight vast and powerful creatures of legend in their quest to obtain the power of Arcana”. Combat is …

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