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“Better than expected” has become an accidental catch phrase for Take-Two when it reports its financials. Despite being behind the company responsible for the unstoppable Grand Theft Auto V, it continues to be surprised by just how well that title has done. The base game has shipped 75m units – …
Read More »Take-Two is going to the movies
Films based on properties owned by Take-Two may be on the way. In an interview with the publishing giant’s CEO Strauss Zelnick, the exec said that the firm has licensed some of its IP for film, but isn’t able to announce anything just yet. However, Zelnick pointed out that the …
Read More »GTA V has shipped 75m copies since launch, selling more in 2016 than 2015
It’s now Take-Two’s turn to report on its quarterly financial results, and CEO Strauss Zelnick revealed during the earnings call that Grand Theft Auto V has shipped over 75m units since launch in September 2013. Rockstar’s title was the sixth best-selling game of 2016, he further said. Following this announcement, …
Read More »Take-Two CEO: “our competitors burn off their franchises” with yearly releases
"One of the things that's best about Take-Two is our franchises seem to be permanent."
Read More »Red Dead Redemption 2 reveal reception beat Take-Two’s already high expectations
The reaction to Red Dead Redemption 2’s announcement surprised even publisher Take-Two. Speaking to MCV ahead of the company’s financial report, CEO Strauss Zelnick said that the number of views the title’s initial trailer received were higher than the firm’s own high expectations. The game was teased via a logo …
Read More »Take-Two’s Strauss Zelnick on eSports, virtual reality and the state of E3
We talk to the boss of Take-Two about eSports, virtual reality, the state of E3 and the publisher’s acquisition strategy. How digital has transformed Take-Two’s business Digitally-delivered revenue, especially recurrent consumer spending – which we define as anything other than a full-game download, including virtual currency, add-on content and online …
Read More »Grand Theft Auto publisher Take-Two wants to partner with indie devs
CEO Strauss Zelnick highlights 'opportunity to deliver engaging, innovative gameplay experiences on a smaller scale than our traditional triple-A titles'
Read More »GTA publisher Take-Two on the hunt for indie projects
It may be renowned for launching the biggest game in the world, but Take-Two says it wants to team up with smaller scale indie studios. The firm is responsible for multi-million selling behemoths such as Grand Theft Auto, Red Dead Redemption, Borderlands, BioShock, NBA 2K and a host of other …
Read More »Interview: Take-Two’s work in progress
2015 was not a big year for Take-Two. There was multiplayer shooter Evolve in February, GTA V was released on PC in April and, of course, the annual big hitters of NBA and WWE. But outside of that, it was an unusually quiet year for the publisher. And that’s a …
Read More »Does Take-Two even need another Grand Theft Auto?
If you work in games retail, it will be hard to forget September 2013. Grand Theft Auto V launched to phenomenal critical acclaim, resulting in snaking queues outside stores and a level of commercial success that no other boxed game has attained before or since. A few weeks after the …
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