Tag Archives: supermarkets

Black Ops is Asdas biggest launch

Asda has declared Call of Duty: Black Ops will be its biggest games launch of all time. The supermarket claims it has an unprecedented level of stock for the imminent FPS, which it says far outstrips that of any previously released video game. We are putting more stock into store …

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PES 2011 for £30 at Tesco

Tesco has become the first retailer to show its hand and declare its day one price for Konami’s PES 2011, which is released in the UK tomorrow. The supermarket will sell the game for just 30, no strings attached. It’s a different strategy to that it adopted with FIFA 11 …

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GAME not afraid of FIFA discounting

Supermarkets choosing to ‘go low’ on FIFA this week won’t be able to match GAME’s specialist offer, Ian Shepherd reckons. The 2011 edition of EA’s yearly sales juggernaut arrives at midnight. Asda is offering the game for just 97p to those who trade-in certain titles, while Sainsbury’s will sell it for …

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Amazon enters grocery sector

In a surprise move, online retail giant Amazon has begun offering groceries on its website. The move is bizarrely reminiscent of an April Fools’ story posted by MCV earlier in the year where we joked that GAME was breaking into the fruit and veg market in an effort to fight …

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MCV AWARDS 2010: Asda wins inaugural Supermarket prize

Supermarket giant Asda was one of the big winners at last night’s MCV Awards. The chain beat out rivals Tesco, Morrisons and Sainsbury’s to win the inaugural Supermarket prize at the event. Our Supermarket award was added to the running this year to reflect the diverse nature of retail and …

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GAME enters fruit & veg sector

The time for talking is over. Leading UK games retailer GAME is to, in the words of one of its leading execs, take on the supermarkets at their own game” by introducing a range of fresh food produce in some of its key UK stores. MCV can reveal that in-store …

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Games got cheaper in 2009

The average sale price of a video game in the UK fell last year compared to 2008, new data from the ERA shows. The overall average price of a game in 2009 was 21.34, down from 22.99 in 2008. In addition, supermarkets may be the largest growing games retailers in …

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Is this the end of specialist games retail?

It’s official: supermarkets are the fastest growing games retailers in the UK.According to TNS data published by ERA this week, supermarkets took up 17.7 per cent of revenue earned through video game software sales in 2009 – a whopping 328m. That figure was just 210m, 10.1 per cent of the …

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ERA defends supermarket pre-owned push

The Entertainment Retailers Association has defended Tesco and Asda’s decision to take their first tentative steps into the pre-owned market. Given the size and success of the pre-owned market, it is only logical that existing games retailers are expanding into the pre-owned sector alongside their new games offering,” ERA director …

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Games retailers confident about 2010

UK retailers believe they have cracked the formula to survive the next decade – after enduring a true annus horribilis on the High Street in 2009. In a year of financial troubles, company closures and an erratic release slate, a whopping 91 per cent of retailers claimed they were confident …

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