MCV/DEVELOP News, events, research and jobs from the games industry
UK supermarket chain Asda has come in for criticism over its Christmas TV campaign. Running under the slogan ‘Behind every great Christmas, there’s Mum’, the short sees a mother seemingly struggling alone to prepare the Christmas Day festivities as the rest of the family wait on. Both women’s and men’s …
Read More »Back to the future of TV gaming
Rick Gibson looks at the latest attempt to take TV gaming off the ground
Read More »And so begins the era of Ultra High Definition Television
The next era of HD TV has been given an official marketing moniker – Ultra High Definition Television, or UHDTV. The technology has until now been going by the ‘4K’ moniker, owing to the fact that it supports resolution of either 3840×2160 or 4096×2160. UHDTV boasts four times the resolution …
Read More »Wii U TV campaign is go
The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch. The ads started appearing yesterday (October 17th) after the successful debut of the sampling tour last month, with a 60-second ad airing during Saturday’s X …
Read More »US cable giants prepare console challenge with streaming games push
Traditional gaming has held its own in the face of increasing opposition this generation – but its stiffest challenge may be yet to come. American cable TV giants AT&T, Verizon and Time Warner are readying a new push into streaming gaming that will see subscribers able to play titles directly …
Read More »The horror! Capcom’s disturbing Resi TV ads
Capcom debuted its frightening new live-actionTV ad for Resident Evil 6 during England’s 5-0 win against Moldova. The 60 second ad – which featured people praying for help as the end approaches – was then followed up post-match with a 30 second gameplay trailer. Capcom also sent out SMS messages …
Read More »TV advertising loses appeal for games firms
Major games publishers are turning their backs on TV advertising. Marketers have told MCV they have been scaling back their TV spend and focusing more of their efforts online. For the first half of 2012, there’s been 23 per cent fewer video game UK TV campaigns, according to research firm …
Read More »Live action Street Fighter series is real, on the way
A brand new live action TV series based on the Street Fighter franchise is on the way. Shoryuken! Called Street Fighter: Assassin’s Fist, the thrilling, multi layered series” will explore the formative years of series’ protagonists Ryu and Ken. They are the last two students of the mysterious Ansatsuken discipline …
Read More »Games are revolutionising storytelling
Develop Conference: 'I wish I could says there's more open mindedness in film and TV, but there's not', says John Dower
Read More »Microsoft "has a strategy to take over the world"
Xbox 720 will be more than just a games console – Microsoft wants it to replace all of the boxes currently sitting under your television. That’s the prediction of Michael Pachter who yesterday told an audience at the Develop Conference that Microsoft has a strategy to take over the world”, …
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