MCV/DEVELOP News, events, research and jobs from the games industry
The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …
Read More »Xbox 360 TV news on the way next week
Microsoft is to hold a press event next week that will detail a new Xbox 360 content agreement that is in some way related to TV. The invite reads: Xbox is delighted to invite you to attend the announcement of a partnership sure to keep TV fans glued to Xbox …
Read More »Microsoft attacks Apple pricing in new TV ad
Microsoft has launched its latest attack on Apple’s Mac vs PC marketing campaign, lambasting its rival’s pricing, which it alleges is far more expensive than PCs. Using a volunteer – who is told that if she can find a 17-inch laptop for under $1,000, she can keep it – Microsoft …
Read More »Technological gulf between TV and games is ‘continually diminishing’
Traveller's Tales programmer Alan Murta on industry convergence
Read More »INTERVIEW: Denki
Develop chats to MD Colin Anderson and internal development manager Gary Penn
Read More »WoW dev joins Trion World Network
Ex-Blizzard man Kevin Beardslee joins writer Peter Egan at MMO and TV outfit
Read More ȣ4m TV marketing splash for Ubisoft
Ubisoft is to invest a substantial 4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position as one of the strongest casual software publishers. The publisher’s UK marketing director Jon Rosenblatt stated: From now until Christmas …
Read More »PS3 PlayTV due September 10th
SCEE president David Reeves has confirmed that Sony’s highly anticipated Freeview TV add-on PlayTV will launch in the UK on September 10th, and will roll out to the rest of Europe by the end of December. PlayTV turns a PS3 into a fully-functional PVR – a device that allows users …
Read More »E3 08: Gran Turismo TV for August 1st
SCEE boss David Reeves has confirmed that the upcoming Gran Turismo TV will be released in Europe on the same date it arrives in North America – August 1st. That’s also the date that retailers will begin selling PS3 Platinum titles. Pleasingly, it follows Home beta’s lead in maintaining parity …
Read More »E3 08: No PS3 video store for Europe this year
Sony’s new PS3 and PSP movie and TV download and rental service was possibly the biggest announcement of the platform holder’s E3 conference , but European console owners will seemingly have to wait until next year to get access to the now-live-in-the-US content delivery system. David Reeves confirmed the news …
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