MCV/DEVELOP News, events, research and jobs from the games industry
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game. Warner Bros has revealed a huge advertising push behind its new Batman title – Arkham Origins. It includes a blockbuster TV campaign, events, drinks promotions with Kick, plus heavyweight online, digital …
Read More »Assassin’s Creed series surpasses 6.6m UK sales
Assassin’s Creed has now sold over 6.6m units in the UK, Ubisoft has told MCV. The publisher revealed the figures ahead of next month’s launch of the latest instalment in the franchise – Black Flag. Assassin’s Creed IV: Black Flag is the sixth entry in the series and Ubisoft is …
Read More »iPhone trade-ins arrive at UK Apple stores
Consumers are now able to trade-in their old iPhones at Apple stores in the UK. The trade-in scheme was revealed ahead of the iPhone 5S and 5C launch early last month but at the time was not expected to arrive on this side of the Atlantic. That’s all changed now, …
Read More »GTA V reclaims UK No.1; Pokemon and Beyond debut in Top Ten
Rockstar’s Grand Theft Auto V has claimed it’s second UKIE Gfk Chart-Track All Formats UK No.1 after two weeks at the top for EA’s FIFA 14. Nintendo’s 3DS RPGs Pokemon X and Pokemon Y debut in third and fourth place respectively, with week one sales doubling last year’s Black 2 …
Read More »Radeon R9 290X pricing revealed; First reviews of R7 and R9 cards arrive
AMD’s top-of-the-range Radeon R9 290X looks like it’s getting a suitably top-of-the-range RRP in Europe. Videocardz.com has obtained a list of prices for AMD’s new graphics cards from MSI and they suggest that the 290X will be a very expensive bit of kit on this side of the Atlantic. The …
Read More »FIFA 14 still No.1 but GTA V continues to chase records
EA’s FIFA 14 has held off Grand Theft Auto V to claim its second week as the UKIE Gfk Chart-Track All Formats No.1. Sales of the football game fell 68 per cent in its second week, which is an improvement on the 72 per cent drop FIFA 13 saw in …
Read More »UK games market returns to growth in September
5.17m boxed games were sold in the UK last month, as the games industry returned to growth for the first time in years. 45 per cent more games were sold in September 2013 compared with the same month a year before, according to GfK Chart-Track. Grand Theft Auto V is …
Read More »Microsoft announces international Xbox One tour
A worldwide Xbox One promotional tour will kick off later this week. The Area One tour spans the UK, Europe, US and Canada and offers consumers the chance to get some hands-on time with Microsoft new machine ahead of its November 22nd launch. Playable games include Forza Motorsport 5, Ryse: …
Read More »OPINION: Is Steam OS a wolf in sheep’s clothing?
There’s much excitement online this week as Valve detailed more of its battleplan to get Steam a space in the living room. To start with, SteamOS promises to get the service and its games on home TVs, not just laptops or desktops PCs hidden in the dining room or bedroom. …
Read More »Partners in crime: Rockstar and retail in £100m haul
UK games retail made over 100m from software sales last week as Grand Theft Auto V broke all UK records. Based on GfK Chart-Track data, 2,532,731 games were sold over the last week, the vast majority coming from GTA V. That 100m number does not include console or accessory sales, …
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